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Former Indian cricket skipper MS Dhoni has picked up 25 per cent stake in Run Adam, a 360 degree sports Tech-Ecosystem. The platform has been created with a vision to help aspiring sportspersons to hone their talent and help them in their professional journey. Dhoni will also play the role of mentor and brand ambassador of Run Adam.

This comes after a month when Dhoni has also become partner-evangelist of SoundLogic, a Mumbai-based consumer electronics firm .

Run Adam uses its technology platform to connect athletes with resources, including sponsors, experts, coaches, academies and specialists, among others. Designed to be a single-access, tech-enabled platform for sportspersons, Run Adam aims to provide instant and easy access to resources across the country. Registration on Run Adam is free for the sporting community and is available for download on Google Play store and Apple store.

Dhoni said, “Run Adam will play a significant role in aspiring sportspersons’ life to help achieve their dreams. I have faced challenges during the initial stages of my career and I see Run Adam filling a vacuum. The sports ecosystem will naturally help identify, help and nurture sporting talent early and this can change the destinies of sportspersons as also the future of sports in India. When you help sportspersons achieve their full potential, you propel the sporting quotient of the entire country. My decision to take stake in the company was due to the passion of the team and their vision for sportspersons”.

Cricketing legend Sachin Tendulkar had invested in Bangalore-based IoT startup Smartron India, and has also become the brand ambassador of the company while Yuvraj Singh, through his YouWeCan Ventures, has already invested in dozen of startups.

Last November, Cult.fit, a chain of premium fitness centers, one of the offerings from the parent company cure.fit, has announced cricketer K L Rahul as its brand ambassador.

In September last year, West Indian cricketer Chris Gayle picked up a stake in FlippAR, a Bengaluru-based augmented reality startup.

Source – Business Standard

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