Gurgaon-based WhizKidz Media Pvt Limited, which owns and runs OckyPocky, a learning app for pre-school kids, has raised an undisclosed amount in angel investment through ah! Ventures, a startup-focused growth catalyst firm.
Founded by Amit Agrawal, an ex-Googler who was earlier heading YouTube Content Operations of South & South-East Asia, OckyPocky will use the freshly raised capital to expand the user base by growing its outreach into tier 2 and tier 3 cities, along with exploring the NRI market for kids with cultural connect to India through a Hindi learning curriculum. It also plans to scale its operations and strengthen its technology platform.
The app was conceived and launched in 2015 and claims to be India’s first personalized learning app for pre-school kids. The app uses artificial intelligence, speech recognition and vernacular languages to create a magical experience for Indian kids all over the world.
“OckyPocky’s mission is to change the way over 160 million preschool kids learn, starting at age 2. Language is a key skill they start learning, but many of them in Tier II and Tier III towns lack access especially to early-stage English language learning solutions. Existing internet content is often unsafe for them. We aim to change this with OckyPocky,” said Amit Agrawal.
The startup was also part of the first cohort of impact investor Gray Matters Capital’s mobile ed-tech accelerator programme GMC Calibrator, launched in April this year.
A very similar app (Vernacular) called Vokal, which is a peer-to-peer (P2P) knowledge-sharing platform in Indian languages, has raised $5 million in funding led by China’s Shunwei Capital and 500 startups.
ah! Ventures, a startup focused growth catalyst, provides a platform for investors and entrepreneurs to create growth opportunities for both. It was founded by Abhijeet Kumar and Harshad Lahoti in 2015. Some of its successful investments include FreightBazaar, crypto assets trading platform Unocoin, news and media platform Inc42, among many others.
In May this year, ah! Ventures had participated in Pre-Series A round of funding of FreightBazaar, a Hyderabad-based startup which that connects Truck suppliers with Truck users online.
Earlier this month, an another kids learning startup, Flintobox raised $875,000 from InnoVen Capital, a venture debt and specialty lending firm backed by Singapore’s Temasek Holdings.
Prior to that, an early childhood learning startup, Magic Crate raised an undisclosed amount in its third round of institutional funding led by Fireside Ventures.
[Top Image – GMC Impact@Twitter]