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There are millions of people with social media accounts today and more are joining each day. This means that there’s a ready market on social media that you can access and explore for your startup business. Social media marketing is very popular these days and most startup businesses are finding it a very useful and cost effective tool.

Here are five benefits of starting a social media startup group:

  • Building relationships

Through social media, you are able to build relationships, not only with potential customers, but also with other people who can help grow your startup through social shares. Social shares will channel traffic to your startup. This can be achieved by creating genuine relationships with people who have large followings on social media. Moreover, you can also increase search rankings for your startup by creating backlinks through the relationships that you create on social media.

  • Expertise

Through social media, you are able to show expertise in your area of interest. This creates traffic to your page and increase conversations. People are always attracted to companies that appear to be knowledgeable and that understand their customers’ needs. Responding in details to questions asked about the company is one way to show expertise and interact with the audience. You should also ensure that your startup content builds and enhances trust among your clients. At Born Social, we help our clients create an effective social media strategy to help you drive more for less.

  • Brand awareness

The first step in social media marketing is to identify your target audience and the type of social media they frequently use. There are many social media platforms, Facebook, Twitter, Instagram, My Space among others, and each platform has defined users. For instance, if your business deals with providing goods and services for older people, it would be ineffective to try reaching them on Instagram. This is because Instagram is popular among the young people. Through social media, you are able to interact with potential customers and through these interactions, people get to know of the different products you are offering, hence increase brand awareness.

  • Understanding your target audience needs

Social media is not only a platform for you to interact with your audience, but also a place where customers interact with one another. This will help you understand your target audiences’ needs, their language, interests and the kind of content that resonates with them. This will help you create startup content strategically to suit your potential customer. Remember to post interactive content on your social media to keep the conversation going.

  • Feedback and customer support

Social media allows you to give instant feedback to your customers. This will boost trust between your startup and the customers. You should always be aware of any questions, concerns or comments that your customers have and respond to them timely to be successful with customer support. There are several social media tools available that can help you monitor whenever any of your customer needs help.

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Suman Chaudhary
An engineer by education and writer by profession, Suman keeps tab on startup ecosystem of India and leads the research team of IndiaWeb2 for covering funding deals, merger & acquisition and market reports.

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