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If dressing up is something you love, it’s time to check out the recently launched fashion platform, GetNatty.com. This e-commerce portal houses India’s most talented, upcoming fashion designers and caters to style savvy shoppers. GetNatty.com is an address that showcases, discovers and sells fashion forward clothing and accessories that have been designed by homegrown labels. The start-up recently organized a Pret- A – Portea to showcase their latest collection at Yiamas in Mumbai. The glamorous soirée was hosted by the founder, Kaizad Hansotia along with celebrity fashion designer Nishka Lulla. Being renowned for her feminine designs and enterprising nature, Nishka unveiled the brand amidst the fashion media, stylists, bloggers and many other influential individuals from the fashion industry.

Designed in India and Made for the world, GetNatty.com  is an address for designers and shoppers, to Showcase, Discover and buy designer fashion. The 2 year old start-up was launched on Women’s day in 2016 by Kaizad Hansotia.

The startup helps the designers at every step, from increasing a label’s brand visibility to giving them market access, improving their sales to celebrity styling, to influencer marketing & PR, to fashion shows to multi city exhibitions and selling internationally to outright buyers. GetNatty enables a designer to avail all these services under one roof via its multi channel platform.

The event also showcased the brand’s latest Spring Summer 2018 collection. Additionally, personalised styling sessions were conducted by GetNatty’s style team for all the guests. The purpose of the event was to create an experience that would enable GetNatty to demonstrate its unique offerings in an interesting format through elements of décor, branding and interactions. Nishka, dressed in an fabulous ensemble by designer Divya Chaddha graciously walked the ramp after unveiling the brand. The launch celebration kept fashion bloggers entertained by helping them play dress up in key couture outfits. GetNatty provided personalised makeup and styling services for all their guests. A styling and photo booth was setup to give guests an opportunity of showing their fashion flair. GetNatty.com’s journey and key milestones were showcased to the media through an enticing walkthrough. Every element of the launch was chosen and designed keeping in mind the brand ethos with detailed attention towards selection of GetNatty ensembles, venue, food, beverage etc. The quirky photo booth and ramp zone caught a lot of attention during the event and generated tremendous  Social Media buzz.

Founder Kaizad Hansotia with Acctress Shobha Rajput & Celebrity Stylist Akansha Kapoor

Gracing the occasion, young and vibrant Nishka Lulla said, “GetNatty.com is a very distinctive e-commerce website that equally focuses on designers and customers. The brand’s DNA and aesthetics provide budding fashion entrepreneurs a great platform and the required infrastructure to build their brand. When I discovered the services that GetNatty.com provides to designers, it made me nostalgic and reminded me of my old struggle days. People perceive fashion designing as a glamorous profession but very few understand the real challenges. GetNatty.com is a great initiative that educates and helps many young designers who have limited knowledge about the business of fashion. Talking about consumers, today they believe in the philosophy of “See Now, Buy Now” since they can access the global social media community which makes multi channel platforms like GetNatty.com need of the hour.”

Kaizad Hansotia, the 30 year old founder of GetNatty.com says, “The fashion landscape in India is constantly evolving with over 1 million fashion designers and countless aspiring entrepreneurs. Despite of this, today the industry lacks a supportive ecosystem to encourage the potential of these highly creative designers. GetNatty.com was launched to provide talented fashion designers who bring new ideas to the fore,  the required infrastructure and opportunity to build their brand. We are happy to debut GetNatty through this Pret-A-Portea that unites key stakeholders from the fashion sphere. It enables the fashion community and consumers to access merchandise crafted by over 100+ talented fashion designers who have not been recognised for their work. This was the first of many such impressive fashion events that GetNatty.com plans to host for celebrating the spirit of entrepreneurship and for encouraging the next generation of discerning consumers.”

In a short span of  2 years, GetNatty.com has successfully acquired over 1000+ designer registrations from 20 different cities of India. The brand has witnessed an exponential growth rate of over 3000% percent year on year. The multi channel platform has successfully held over 15 exhibitions in more than 8 cities in the past 2 years. Designers like Anju Agarwal, Deepika Wali, Kakandora, Richa Khemka, House of Shunya, Gina Gadvi, Izzumi Mehta amongst many other retail their collection on GetNatty.com . The garments start at an affordable price range of Rs. 5000 and go upto Rs 50,000.

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