Marketing is a sure-shot way to ensure that your target audience learns about your product in an impactful and retainable manner. The most important thing in this regard is to be interesting and relevant, and have a voice unique enough that can stand out amongst all the noise on the internet today. There are numerous online digital marketing certifications that can help you understand the difference between marketing subtly and letting your voice heard, and spamming your customers with promotional mails.
Now, let’s look at the collection of the top 6 best digital marketing practices guaranteed to take you to the top of search engines – and your consumers’ news feed – in 2018!
1. Mobile is the new Laptop!
Mobile penetration is at an all time high – and as more and more companies find saturation in laptops, first-time owners of smartphones are a prime market to explore. As wearables and smart-TVs become more mainstream, they also become an important platform to leverage.
Gartner, Inc., a leading information technology research and advisory company, says that by 2020, spending on mobile marketing will surpass that on traditional TV advertising. With such large audiences segmented into infinite data sets, it’s becoming impossible for humans to manage ad distribution.
2. Focus on the immediate
The tendency of creating content that can potentially last long periods of time is now on the decline. The rising trend is the contrary one, where the nature of the content is simple as well as brief, and is communicated in real time. Platforms like Periscope and Snapchat both avow a “less is more” ideal, where the communications to the end user are paradoxically more lasting because they are so condensed.
In a world in which time is of the essence, these smatterings of delectable content in Snapchat and Periscope provide unique glimpses into what all consumers are looking for.
3. Automate your marketing
A research by Nucleus Research has proven that Marketing automation drives a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead, bringing it to the forefront of best digital marketing practices.
With the focus shifting solely to the creation of good quality written content, automation becomes more and more relevant and essential. As the most time is going to spent in content creation and the subsequent competing for views, automation will function as the go-to resource for marketing.
There isn’t a dearth of choices regarding automation marketing platforms, and these platforms will make things simpler for you. These platforms can bring helpful email scheduling and can also track your customers through the sales funnel and keep a check on social performance as well.
According to a study by Regalix, “The most commonly used marketing automation features are email marketing (89%), lead nurturing (84%), integrations with other software (CRM, mobile, social media, etc.) for centralizing customer intelligence (80%) and cross-channel campaign management (82%).”
4. Leverage new technologies such as location-based marketing growth
The most effective manner of targeting audience is to create an interactive experience for them. In this way, the content can be delivered directly at or near the point of contact.
This can occur near a retail location or a designated physical location in which there can be a congregation of consumers, such as a trade show. Bluetooth technology can facilitate the delivery of push notifications to nearby devices, and this can help reel in potential target consumers.
The applications of location-based marketing growth through Bluetooth go beyond mere location- or retail-based marketing. An example of this is SK Telecom and Seoul National University Bundang Hospital, in which Bluetooth Smart Beacons are used to provide 24/7 patient information and navigation to 6,000 patients on a daily basis.
Analysts predict that beacons, doubling up as hubs, will be used all over transit stations and airports to allow the easy delivery of various notifications, whether they be on delays, departures, or passenger assignments. Bluetooth beacons are also being engaged at large venues as well as small ones, such as smart homes.
This can provide reliable insight for marketers so that they can promote engagement with their customers at all levels, including B2B and B2C events as well.
New beacon technology from companies like Bluetooth Low Energy is gaining widespread support from manufacturers. It is turning out to be a reliable and cost-effective solution for location-based marketing for the long run.
5. Influencer marketing
Given the rise of ad blockers, the new reliable way of reaching consumers is through influencers. The consumers of today would rather make their purchasing decisions based on suggestions from either friends or family, or from online influencers they admire and trust.
Another reason for the rising popularity of influencer marketing is because of how well it performs. Studies conducted in this regard report that businesses earn approximately $6.50 for every $1 they spend on influencer marketing and that 81% of all marketers who have tried influencer marketing have also deemed it to be effective.
6. Don’t sell a mattress — sell a good night’s sleep!
In spite of all the prevailing technology, there is a concerted effort to make marketing more human. Companies everywhere are taking up different stands, whether it be for equal opportunity, or against racism or sexism. Different companies are making use of “live” video to share their ideas and spread their views.
Another trend that is making its mark is the conceptualization and application of storytelling in different contexts through the employment of various methods. For instance, it is being used more and more in online presentations as well as blog posts. It is also being written into emails so that there can be a distinguishable “human” element from what is largely a bland sea of information and data.
Before going forward with the best strategies, you need to review your existing goals and decide on the way you can reach them. How can Digital Marketing help your organization? Answering this question will help you a lot in picking the right practices, and thereby formulating the right strategy.