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BabyOnBoard, the parenting memories & milestone platform, has been acquired by RoundGlass Partners, in an all-cash deal, announced the startup in an email to IndianWeb2.com. The deal valuation was not disclosed by the startup however.

BabyOnBoard app & website, operated by WhisperingWoods Technologies, was a platform focused on young parents helping them record the entire growing up journey of the kid and get help from a community of moms to get the best for their babies. The platform was founded in October 2016 by IIM-Bangalore alumni Aditya Kulkarni & Dr. Rakesh Shivran and PEC alumnus Himanshu Jain in 2016 and raised the seed round of investment from a clutch of Angel investors in early 2017. BabyOnBoard was also one of the Indian start-ups selected by Facebook’s FbStart program in late 2016.

With more than 50,000 parents on the app and with roughly half million monthly visits on their website, BabyOnBoard platform has become a destination for parents to record the beautiful memories of special journey of parenting and to find the best for their baby from other like-minded parents.

RoundGlass Partners, a socially conscious global firm, committed to enabling individuals to live their Journey of Wholistic Well-being and Meaningful Living™ by spurring innovation in health and wellness. Their focus is to provide a unified experience through a comprehensive and seamless solution offerings to enable people to live and lead their journey of well-being.

With child well-being as a major pillar, they have launched RoundGlass Blossom to connect parents, caregivers, and academic institutions to nurture happy and healthy children. Blossom has launched child well-being focused products for parents, pediatricians & other caregivers and schools – building the entire ecosystem and connecting them with each other.

BabyOnBoard product will enhance Blossom’s connect with parents and the leadership team will be joining RoundGlass to continue working on the vision to enhance child well-being.

Aditya Kulkarni, CEO of BabyOnBoard, who had earlier built & exited Learning Outcome, said that the acquisition provides them a bigger platform to continue building on the vision, since BabyOnBoarrd’s objectives are highly aligned with RG Blossom’s objective of helping parents raise healthier and happier children.

It is to be noted that this is third Indian startup acquisition within a span of a week only, as on Monday UK-based firm Page Solutions acquired Mumbai-based blockchain startup Aetlo Tech for an undisclosed amount, followed by $1 million acquisition of Mypoolin, a Gurgaon-based mobile P2P payment solution startup, by US-based digital payment company Wibmo Inc.

Speaking about RoundGlass Partners, it is a Seattle-based venture capital firm that focuses on healthcare technology startups. Notably, in this year, BabyOnBoard is a second Indian startup acquisition by the VC firm as last month it has also acquired Curofy, a Gurgaon-based doctor networking platform.

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Suman Chaudhary
An engineer by education and writer by profession, Suman keeps tab on startup ecosystem of India and leads the research team of IndiaWeb2 for covering funding deals, merger & acquisition and market reports.

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