Kickstarter, one of the largest crowdfunding platform in the world is entering India in association with Amazon Launchpad and HAX. Together, the three global entities will launch Startup C-Cube, a multi-level challenge for Indian start-ups that flags off in Bangalore on the 5th of December 2017.
HAX is a hardware accelerator that invests in select startups in their early stages and provides guidance and resources in exchange for equity. Kickstarter is a platform for entrepreneurs to showcase their products and start a crowdfunding program. Amazon Launchpad is a global program that curates, showcases and delivers all kinds of products from startups to Amazon customers.
The Startup C-Cube challenge will be officially flagged off by Amazon Launchpad, HAX and Kickstarter at an event in Bangalore on the 5th of December. This will also mark Amazon Launchpad’s one year anniversary in the Indian market. The winning start-up will be supported by the three companies through the entire “concept-to-customer” journey and the joint program will also provide resources to the winner for launch, both in India and in Europe/US, depending on the scalability of the idea.
Manish Tiwary, VP of Category Management at Amazon India said, “Business growth of some of the start-ups on Amazon Launchpad has elicited interest in these start-ups from VCs as well as other funding agencies in the last one year.
“We are very happy to bring Kickstarter and HAX to India to give Indian start-ups an opportunity to get their ideas noticed at the global stage and arm them with resources to convert these into real business opportunities”, he added.