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Online grocery or e-grocery in India seems to be the new hotbed for not just startups but big business houses too as Reliance Jio, a wholly owned subsidiary of India’s biggest business conglomerate Reliance Industries, is all set make entry into India’s online grocery market, reported Economic Times today.

Reliance Jio, a wholly owned subsidiary of Reliance Industries is all set make entry into India’s online grocery market, reported Economic Times today.

Reliance industries chairman Mukesh Ambani reveals the plans to link manufacturers, kirana stores and corner shops to his Reliance Jio customers and mint money.

Reliance is working with corner stores, or ‘kiranas’, and consumer brands to create an operational model that will enable shoppers to buy at neighbourhood shops using digital coupons via its Jio Money platform or text messages, said the report.

Jio will send digital coupon codes for a particular brand’s product to its mobile users, who can use the coupons at neighbourhood stores to buy those brands. Stores enrolled by Jio will be equipped with software on their phones or tablets to read these digital coupons.

According to a report, India’s online grocery market is expected to reach $1 Billion sales mark by the end of 2017.

Few weeks ago, Indian e-commerce giant Flipkart had re-entered the online grocery business Flipkart had re-entered the online grocery business with the name Supermart as a mobile application. The service is offered initially to a segment of customers in Bengaluru .

Later this month, Adani Wilmar, the company that markets ‘Fortune’ brand of food products in India, also announced its plans to enter the online grocery sales business with a new e-commerce portal and app called ‘Fortune Online’.

Amazon too had already got the Indian government’s approval to retail food products in India, which potentially allows the e-commerce giant to create a full-fledged food retail business and sell food products through its wholly-owned unit in India.

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