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What makes a company standout? No, it is not the products or their services, it is the people that make a company successful. Happy employees equals a happy company. Companies in the Indian startup ecosystem understand this thing and are trying their level best to make their employees their priority so that their employees make the firm’s work their priority.

Recent times have seen startups putting in more effort into improving the nomenclature of the company rather than just working mechanically as a well oiled machine. Innovative decor, room themes, game rooms, nap rooms etc. are no more exclusive just to big companies like Google or Apple.

In fact, according to a recent report by Quartz, this trend is spreading like a wild fire in the Indian startup ecosystem. More than their work, startups in the country are gaining popularity among the workforce for the facilities, environment and perks they have to offer to their employees. This is one of the many reasons that many youngsters nowadays prefer working for a startup rather than going for a renowned brand.

So, it comes as no surprise that Flipkart, which is considered as one of the most successful Indian startup till date, has also embraced the trend.

India’s numero uno player in the ecommerce segment describes its 11 floors office as being “designed to drive innovation”. The office, which features a large digital map of India projecting a real-time feed of orders being placed across the country, has spaces named after Isaac Newton, Andy Warhol, William Shakespeare and even has an area dedicated to The Beatles.

Each of the 11 floors have a character of their own, each distinct from other. “From science to sports and fashion to music, each floor is designed and inspired by human greatness in various fields,” said the company during the unveiling of the new office.

Flipkart’s online retailer Myntra has rooms named after fashion designers like Coco Chanel and Gucci, Hollywood stars like Alfred Hitchcock and Jack Nicholson, sporting world biggies like Roger Federer, Sachin Tendulkar, Michael Schumacher, technologists and inventors like Barbara Liskov, Bill Gates, and brands such as Apple, Coca-Cola etc.

Uber, which went for an image makeover earlier this year, decided to rename its conference hall the Peace Room, in place of the earlier War Room. The step can be considered as an effort on the company’s part to spread peace and positivity among the employees rather than them feeling that they’re going to a war each time they enter the conference room.

India’s very own mobile wallet payment biggie Paytm has its rooms named after world cities like London, Paris, Tokyo, New York, among many others. The rooms reportedly symbolise Paytm’s ambition to conquer the world market one day. “Every meeting room is named after an important city in the world. It symbolises ‘built in India, built for the world,’” Paytm senior vice-president Shankar Nath said to Quartz. “It inspires us to widen our horizons, and develop products and solutions that have universal appeal,” he further added.

Private aerospace startup Team Indus has rooms in its Bengaluru office named after Space missions like Mangalyaan, Voyager, Pathfinder, Pioneer, and Challenger and inspirational words like Aspire, Believe, and Create.

“Everyone who works at Team Indus was a space nerd while growing up, so these names keep the magic alive for them,” said marketing head Sheelika Ravishankar in a statement to Quartz.

There can be various upsides of having a colourful workplace with innovative themes. “Rituals and routines can play a role in developing an organisational culture by creating narratives within the firm,” said Suresh Bhagavatula from the Indian Institute of Management Bangalore in a statement to Quartz. He further added, “Some talent may join startups because of these rituals and routines.”

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