babychakra

BabyChakra, one of India’s largest and fastest growing social discovery and commerce platform for maternity and childcare announces two key leadership appointments.

The company has brought on board former FreeCharge executive Ms Rachita Choudhary as Head of Engineering and founding member of Jabong and Hopscotch Mr. Samarth Sawhney as its Head of Growth.

BabyChakra plans to bring on board advanced technologies like machine learning and natural language processing to help reach out to hundreds of millions of more parents in a highly personalized way and in a context that is relevant to their child’s overall development, geography, language, and socio-economic factors.


Ms Rachita Choudhary joins BabyChakra as Head of Engineering, her impressive knowledge of both product and engineering will be integral in building a robust parenting community product and driving growth at BabyChakra.

Rachita is a leading woman in the tech space in India and has around ten years of extensive experience in building large-scale e-commerce and consumer tech products.

Prior to joining BabyChakra, Rachita was serving as the Director of Engineering at FreeCharge where she led and managed different tech teams across growth, payments, customer success, and product. She has earlier worked with Morgan Stanley and AskMe. She holds a Masters in Computer Science & Engineering from IIIT-Hyderabad.

Another appointment is of Mr. Samarth Sawhney as the Head of Growth. In this role, he will be responsible for driving product and marketing for India’s biggest parenting and pregnancy social-commerce platform BabyChakra. In addition, he will play a significant role in the overall strategy and growth of the business by working closely with function heads and the CEO of BabyChakra.

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Samarth was a founding member at Jabong and Hopscotch, where he held leadership roles and led marketing, growth, and revenue.

Prior to joining BabyChakra, Samarth was Vice President of Marketing at HAPP, an innovative online and mobile-based healthcare platform that connects patients and doctors, as part of Apollo Hospitals.


He has over nine years of extensive experience in the e-commerce and consumer internet space, his experience in the mother-and- baby industry will bring valuable insights for BabyChakra’s new products and services marketplace.

Speaking on the key senior appointments, Naiyya Saggi Founder & CEO, BabyChakra said, ‘’We are most pleased to welcome both Rachita and Samarth on board. Both of them come with solid experience in their respective fields and we look forward to the positive impact of their leadership, dynamism and proven abilities in scaling our business growth.

BabyChakra plans to bring on board advanced technologies like machine learning and natural language processing to help reach out to hundreds of millions of more parents in a highly personalized way and in a context that is relevant to their child’s overall development, geography, language, and socio-economic factors.

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