Amazon seems to have taken a great liking for the Indian market. After deciding to double its office space in India by next year and setting up its largest standalone Fashion Imaging Studio called BLINK in India’s Gurgaon recently, the global ecommerce giant is now planning on setting up Lab126, its secretive consumer devices development arm in the country’s financial capital, Mumbai, according to a report in Factor Daily.
For the uninitiated, Amazon Lab126 is an inventive San Francisco Bay Area research and development company that designs and engineers high-profile consumer electronic devices like Fire tablets, Kindle e-readers, Amazon Fire TV, and Amazon Echo.
Reportedly, the American biggie was considering Hyderabad and Mumbai for setting up its Indian location for Lab126, but the officials seems to have finally narrowed their choice down to Mumbai. Considering Amazon has its Indian data centres also in Mumbai, this seems like a smart choice.
If Lab126’s India’s location does become a reality, this will be the first time that Amazon is setting up this lab outside its home country, United States. Lab126 has a reputation of being extremely secretive about the projects its engineers are working on.
According to a FactorDaily source, Amazon has already kickstarted the process of recruiting engineers for the Mumbai centre. The engineers will be required to work on Amazon’s product lineup in India, which currently includes Fire TV, Kindle and its soon-to-launched Echo.
Another source from Amazon told FactorDaily that the American tech giant is planning on having AI and ML in all of its products as they think that is where the future is heading. He also added that since India is different kind of market from the rest of the world with different kind of customers, usage patterns, and needs, Amazon considers it important to understand the Indian market through a different lens using data analytics and intelligence and the Lab126 location in Mumbai is a step in that very direction.
Global ecommerce giant Amazon is currently working hard to grab a larger share of the $30 billion Indian e-commerce market from its arch rival Flipkart, which currently enjoys the numero uno position in the market. Amazon’s Jeff Bezos has earlier in the year also decided to spend a whopping amount of $5 billion in India to gain a significant share of the surging e-commerce market in the country.