In order to support its flourishing fashion business in the country, global ecommerce giant Amazon has decided to unveil its largest standalone Fashion Imaging Studio called BLINK in India’s Gurgaon. The property is spread across a massive space of 44,000 sq.ft and comes equipped with digital imaging facility.
With the Indian Studio, Amazon has increased the counting of its fashion studios to three. The ecommerce company already has BLINK in two locations currently, New York and London.
According to a statement given to Economic Times by Arun Sirdeshmukh, head of Amazon Fashion India, the Indian Fashion Imaging Studio has the capacity to shoot over 2,50,000 products every year.
He further added, “All of our efforts we have made for this studio in terms of technology, scale and talent are designed to deliver high quality imagery that inspires and continue to strengthen our relationships across the entire industry, with brands, designers, and creative talent. This is part if our plan to innovate in how fashion is displayed on the site and be the best possible place for fashion brands to present themselves online.”
The Indian studio would enable Amazon Fashion to join hands with fashion brands and partners from all around the world and produce lakhs of high quality images for its fashion merchandise every year.
Global ecommerce giant Amazon is trying hard to grab a larger share of the $30 billion Indian e-commerce market from its arch rival Flipkart, which currently enjoys the numero uno position in the market. It was yesterday only that we reported how the American firm has decided to double its office space in India over the period of next one year.
Amazon officially started its journey in India ten years ago by setting up its operations in the city of Hyderabad. The firm, which currently has 3.1 million square feet of office space across India, is planning on adding another 2.5 million square feet. It has already acquired office space across cities such as Hyderabad, Bengaluru, Pune, Chennai and NCR. The firm plans on serving both its local and global customers from these new offices.