Xapads Media, the leader in digital advertising network, today announced the expansion of its base in New York. The new base will now cater to international clients based out of USA, Canada and Europe. The home-grown digital advertising network’s expansion plan comes into effect after successfully creating a footprint in the Indian digital advertising industry since its inception in 2012.
Initially a team of over 10 members will be operating from its New York office and the company aims to generate over $ 5 million in the first quarter from its New York office. The company will utilize smarter audience targeting techniques, global reach, RTB compliance and programmatic ad exchange and offer the finest results for both advertisers and agencies in the international market.
Speaking on the occasion, Mr. Nitin Gupta, Founder and CEO, Xapads Media, said, “With Xapads, we aim to take the digital advertising to the next level. We have already started ushering into the international markets with our New York address and also see potential to target sales in other countries like Singapore and Sweden. Technology has changed the way world perceive digital advertising and has also helped home grown companies like ours to grow to its full potential. With our offering, we are helping advertisers to get engage in real time communication with their respective clients to bring out suitable product for their consumers.”
Xapads Media offers its services in search engine advertising, social media advertising and programmatic media buying and help companies achieve more engaging results. Some of the prestigious clients include being serviced by Xapads are Groupm, Publicis, Dentsu, Paytm, Mobikwik, Bigbasket, Mediamath, Apptv, Bidsopt, Rhythmone, Yeahmobi etc.
The overall Ad industry is growing at a rate of CAGR 15 per cent and will reach INR 99,595 Cr by 2020. Currently, the top digital spenders are E-Commerce, Telecom, BFSI, Media & Entertainment, and Consumer Durables.