Bengaluru based e-grocery subscription startup – Doodhwala, has raised an undisclosed amount of funding in its pre-Series A round from investor Tom Varkey, a partner at Stonehill Capital, USA.
The app delivers over 70 varieties of milk while allowing users to shop ad hoc everything from meat, vegetables, and fruits to shelf-stable items. Since deliveries are between 4am to 7am shoppers receive fresh milk and groceries.
“Doodhwala is set to digitize the milk delivery system. We are the first in Bengaluru to provide fresh farm milk directly to houses. We have achieved this using a hybrid delivery model of part time delivery boys and existing doodhwalas who have a milk delivery network,” said Ebrahim Akbari, Co- Founder, Doodhwala.
“The infrastructure of fresh milk delivery in India is haphazard despite high demand and a shortage of supply. This gap makes us essential to milk suppliers and creates dependency on our delivery network. Customer acquisition is also very easy and cheap. Customers love the ease of receiving their daily essentials along with milk, and the comfort of getting in touch with their doodhwala.”
Founded in 2015 by Aakash Agarwal and Ebrahim Akbari, Doodhwala, Doodhwala is progressing steadily with over 1,00,000 monthly deliveries. The startup has expanded operations to Pune while other cities are in its pipeline. The company will be operationally profitable by the end of 2017.
“Doodhwala has an exceptional approach to the daily needs market. Their unit economics are healthy, as they have an impressive delivery infrastructure with a 25 percent month-on-month growth rate,” said Investor, Tom Varkey.
“By lowering its delivery costs to Rs 3–5, Doodhwala is uniquely positioned in a sector where lots of E-commerce players are struggling. I am excited about our partnership and look forward to seeing this promising company expand”.
Doodhwala is soon looking to close its Series A round. The startup will use its current funding to upgrade its technology, further penetrate the market, and grow its team size.
“Morning delivery is an efficient model as it’s becoming the answer for consumers to buy products they need daily. We have 80 percent customer retention, and we are expecting the figure to increase in the next few months,” said Aakash Agarwal, Co Founder, Doodhwala.
“Our subscription model is the magic formula for customer loyalty, predictable income, user information and low inventory. It, additionally, gives customers the assurance that they will have what they need before they need it.
Currently operating in in Bengaluru and Pune, Doodhwala is the only app in these cities delivering fresh farm milk directly to houses.
Besides milk the start up offers a variety of groceries, fresh poultry, veggies, fruits and household essentials at MRP. Doodhwala shoppers get the added convenience of receiving fresh groceries along with their milk. Deliveries are made between 4am – 7am with the ease of pausing deliveries.
Top Image (L-R) – Ebrahim Akbari and Aakash Agarwal
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