World’s largest professional networking site LinkedIn has launched its ‘Made in India’ product ‘LinkedIn Lite’ mobile web and Android app in more than 60 countries including South Africa, Philippines, Pakistan, Kenya, Turkey and many others.
LinkedIn Lite, which is a water down version of the main app, is designed for markets where bandwidth is a challenge such as small towns in developing countries like India, Pakistan, Bangladesh and Nigeria. LinkedIn Lite is a lighter, faster version and includes all key features such as news feed, profile, networks, messaging and notifications, so members can stay informed, get ahead in their careers and be more productive.
This launch comes a fortnight after LinkedIn debuted a native LinkedIn Lite app to Android users in India.
LinkedIn Lite was first launched during LinkedIn CEO Jeff Weiner’s visit to Bengaluru in September last year and is entirely developed by the company’s R&D unit in Bengaluru, India. As a matter of fact, this app was inspired by the success of this lightweight mobile website launched at that time for India only.
The LinkedIn Lite Android app is less than 1 MB in size and can reduce data usage by as much as 80 percent, making it easier for every member to connect to opportunity, on-the-go and in areas of low internet connectivity.
The catalyst for LinkedIn Lite was a field research trip about a year ago in Nashik, a small city about 100 miles from Mumbai where broadband challenges prevented page loading. To address this, LinkedIn Lite was developed for mobile web and rolled out to all Indian members earlier this year with quite remarkable impact. Not only does the site load five times faster, but job applications on the mobile website have quadrupled since the launch of LinkedIn Lite in India. Additionally, more than half of new LinkedIn members now sign up on mobile, so this has become a huge enabler for professionals in smaller cities in India to sign up and get connected.