Cure.fit, India’s unique healthcare and wellness startup brand announced the acquisition of Bangalore’s leading yoga brand – a1000yoga. This acquisition consolidates Cure.fit’s offering in the fitness segment and is a leap towards establishing their existing brand Cult.fit as the largest, one-of-its-kind holistic fitness training facility in Bangalore by the end of this year. a1000yoga centres will be re-launched to incorporate the expansive offerings in the Cult.fit portfolio, while a1000yoga clients will get access to CULT’s workout offerings : Zumba, Strength and Conditioning, Yoga.
a1000yoga is Cure.fit’s third acquisition for their fitness vertical in less than a year after CULT and Tribe Fitness Centres, thereby complementing the brand’s philosophy of providing complete fitness through a combination of unique workouts without equipments. a1000yoga was established in 2011 by renowned yoga teacher Pradeep Sattwmaya with the aim of making high quality yoga education accessible and making a meaningful difference while delivering reliable and consistent quality of yogic and life affirming practices. The premier brand has centres across Indiranagar, Koramangala and Whitefield.
Commenting on the acquisition, Ankit Nagori, Founder, Cure.fit said, “We are excited to announce the acquisition of a1000yoga. Yoga is rising as one of the favored wellness choices amongst our key target group. This once thought traditional practice is now being embraced quickly as a contemporary form of wellness. a1000yoga’s depth of Yoga offerings and quality trainers will accentuate CULT’s offerings.”
Pradeep Sattwmaya, the founder of a1000yoga said “In the last 6 years, a1000yoga has built a reputation for itself in Bangalore thorough the professional and highly effective yoga service that we have provided. We are very happy to now partner with Cure.fit and take these quality offerings across India”
Founded in 2016 Cure.fit is establishing its mark as a holistic integrated healthcare platform that combines mind and body wellness in three critical dimensions – Eat.fit, Mind.fit and Cult.fit.
While Eat.fit is a subscription based, handcrafted, nutritive food delivery vertical, Cult.fit is a membership-oriented workout vertical that caters to consumers through its 10 brick and mortar centres along with do-it-yourself exercise app content. As part of its recent association with Hrithik Roshan, Cure.fit also offers HRX workouts under Cult.fit program. The third vertical Mind.fit comprises an app-based mental wellness programme that hosts expert driven stress prevention techniques.