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Global e-commerce giant Amazon has announced that it would continue its investment streak in the Indian subcontinent in expanding infrastructure and bringing in innovative solutions to better consumer and seller experience as it aims to overthrow Indian e-commerce leader Flipkart from its throne and become the number one e-commerce website in the South Asian country.

It was only yesterday that we broke the news that US e-commerce biggie has doubled the number of merchants on its e-commerce platform from one lakh to two lakhs in less than a years period and now boosts of having more sellers than the current e-commerce leader Flipkart.

Amazon, which has completed four blissful years in India this year, has already committed a whopping US $ 5 billion in investments in the Indian subcontinent.

Speaking to PTI about his company’s plans for India this year, Amazon Senior Vice President and Country Manager (India) Amit Agarwal said, “Last year, half the capital deployed was in infrastructure. This year too, we will continue to invest in infrastructure, innovation and technology.”

Agarwal, however, didn’t reveal any financial details about the company’s plan this year.

Amazon from the very beginning has ensured that it keeps both its customers as well as sellers happy and satisfied as in e-commerce that is the secret sauce to a business’ success.

According to Agarwal, Amazon’s new customer acquisition witnessed a whopping 60 per cent year-on-year increase in 2016, largely driven by growth from tier II and III Indian cities.

The US e-commerce giant has also been aggressively pumping in money for setting up fulfilment centres across the South Asian country in a bid to provide its customers with speedy delivery. As of today, it is said to have 41 such fulfilment centres across 13 states in the country.

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The year is going to witness a fierce battle between Amazon and Flipkart. Although Amazon is full-blown into investment streak in India, the currently reigning champion Flipkart is also not far behind as the Tiger Global-backed company raised a whopping a whopping US $ 1.4 billion earlier this year. According to sources close to both the companies, both the e-commerce players will be aggressively investing in strengthening their operations in the country and in wooing Indian customers their way with jaw-dropping offers.

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