Paytm Mall has appointed Amit Sinha as the Chief Operating Officer (COO). He will be responsible for overall operations of Paytm Mall and expanding the team to ensure customers have access to the widest assortment of products across categories, delivered quickly through an efficient and optimised partner logistics network. Sinha has served in several key business roles in Paytm and helped implement critical business, HR and financial processes for the company.

Commenting on the development, Vijay Shekhar Sharma, Founder and CEO, Paytm said, “At Paytm Mall, we are addressing a unique opportunity of giving small businesses and retailers access to mobile internet technology to address India’s large mobile consumer base. Amit’s experience in building various businesses since their inception makes him our best choice to lead our commerce business.”

“Our goal is to build the country’s largest platform that enables trusted partners including brand and merchants in growing their business. We are innovating on multiple aspects of business and offering newer business opportunities for sellers. Paytm Mall also aims to be the preferred destination for consumers looking for the largest selection of products being sold by trusted sellers,” said Sinha.

Paytm recently de-merged its e-commerce business into a separate entity by the name of Paytm Mall to address India’s large online retail opportunity. This new entity started off with the same shareholding as the parent company of Paytm, One97 Communications Limited and raised $200 million from SAIF Partners and Alibaba Group Holding. Paytm Mall works with retailers and brands to build their online stores integrated with supply chain in a partner model. It is currently targeting to launch its new app in a coming month.

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