Jyoti Bansal, a Silicon Valley-based tech entrepreneur has invested an undisclosed amount in Leadsquared, a sales execution and marketing automation platform.

Not only this, he is also in process of closing a second investment in FundsTiger, a SME lending fintech player. Company plans to utilise funds towards sales and marketing on the product.

Commenting on the development, Nilesh Patel, co-founder, Leadsquared said, “The funds raised will be deployed towards sales and marketing, as well as on the innovation front for our product. As of now 80% of our business is in India and 1520% of our business is outside India, having Jyoti’s expert advice on board it will be easier to go deeper into the North American market too.

Founded in 2011, Leadsquared focuses on providing marketing automation and CRM software to businesses to help organise lead capture, sales management, analytics.

Earlier in January 2017, Jyoti had sold his performance management firm AppDynamics to Cisco for $3.7 billion. It was then reported that a portion of Bansal’s 14% stake in AppDynamics would be invested in startups in India and the Silicon Valley, with a specific focus on B2B startups.

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