Press Release

Niki.ai, BookMyShow Partnership Provides Smart Movie Booking Experience To Its Users

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AI startup, Niki.ai has partnered with online entertainment ticketing platform BookMyShow. Fulfilled by BookMyShow, Niki users can now search and book movie tickets across the country at their preferred cinema venues, while simply chatting with Niki. The Artificial Intelligence powered chat experience provides easy discovery and a host of options to the customers.

Commenting on the development, Parikshit Dar, Director, BookMyShow said, “BookMyShow has always been keen to partner on initiatives that promote new technologies and we are now excited to take lead in exploring the potential of chatbots in movie ticket bookings in India. With 75% of transactions coming through mobile on BookMyShow, we understand the importance of a ‘mobile first strategy’ and believe that our association with Niki.ai is a step forward in this direction.”

How does it work?
Want to watch a movie today with your office colleagues? But you can only watch after work and for the convenience of everyone, you want to watch it in a theatre near your office. For this you just need to type ‘Show English action movies near MG Road after 8 PM for today’ on Niki app and by applying multiple filters, such as movie name, genre, show timings, theatre location and more, easily in a single text message to Niki to can get your movie ticket booked.

Niki, while using emerging technologies of Artificial Intelligence, Machine Learning and Natural Language Processing, makes the whole movie booking process as simple as talking to a human booking agent since chatbot ‘Niki’ has the capability to understand complex queries.

It understands that users have multiple preferences while booking movie tickets and makes it extremely simple to work around these by presenting the users with options and recommendations that best suits their needs.

“With our vision to provide consumers with the most natural, simple and intelligent mode of transacting online, we have leveraged our technology of artificial intelligence combined with tackling consumer problems to build a one of a kind conversational theatre discovery and ticket booking experience,” said Sachin Jaiswal, CEO, Niki.ai.

Founded in 2015, and funded by Ratan Tata and Unilazer Ventures, Niki.ai envisions to provide one shop for everything commerce. Niki is an AI bot who converses to help its users shop for products and services and makes the whole journey from discovery to transaction fast, convenient and extremely simple. The company provides a simple and easy to use chat interface to shop for products and services. To the businesses, it provides a plug and play technology that can be easily integrated everywhere including operating systems, on messaging platforms messenger, and on the brand’s applications (app and web).

With a 35% month-on-month revenue growth, the company has 50+ partners on board, with much more in the pipeline. On the customer front, the company claims to have more than 400,000 customers using Niki.

The company plans to integrate many more services on its platform. It also plans on being on a lot more platforms like iOS and messaging platforms like Slack.

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Samiksha Jain
Samiksha is a digital enthusiast and identifies herself as an entertainment junkie, writer, bona-fide foodie, dreamer and a self-lover. At IndianWeb2 she aims to gain insights on the startup ecosystem more closely.

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