POPxo, India’s largest digital community for women, today announced raising Rs 20 Crore ($3.1 million) in funding. The investment round was led by IDG Ventures India and Kalaari Capital with participation from GREE Ventures (Japan), Summit Media (Philippines), Atul Goel and Gurpreet Singh.
POPxo is a dynamic digital media platform attracting over 9 million loyal and engaged users every month. They largely access the platform on mobile devices across app and web. 80% of POPxo users are female (18-35), and over 70% of traffic comes from outside the top 5 cities. Since its launch in March 2014, POPxo has become the go-to fashion, beauty and lifestyle destination for women across the country. It runs India’s largest Influencer Network of bloggers as well as campus ambassadors across 200 campuses in India.
POPxo partners with leading consumer brands like Hindustan Unilever, Puma, Whisper, Tanishq, OPPO, L’Oreal, Reliance, Amazon and Jabong to amplify brand messaging to this key demographic through native advertising and large-scale influencer activations. Such partnerships have helped brands achieve high levels of target audience engagement, customer acquisition and transactions. POPxo has worked with over 175 brands.
POPxo Founder & CEO Priyanka Gill said, “It’s been a phenomenal journey. We’ve built a brand that millions of women love and engage with. Our platform allows them to connect with other women. It’s a safe space where they can read, watch, shop and hangout. We focus on leveraging our large user base to generate transactions – beginning with affiliate ecommerce, across categories. This fundraise will help us deliver on the faith our audience, brand partners and investors have shown in POPxo.”
Vani Kola, Managing Director, Kalaari Capital said, “Young women in India are embracing the POPxo model that combines a digital community with content that empowers them. I am proud to see the progress made by the POPxo team as it has emerged as a leading company serving this market. Their new funding is a endorsement of the large opportunity to serve Indian women consumers.”
According to Karan Mohla, Partner – IDG Ventures India, “We are privileged to partner with a strong and international institutional investor base and an inspirational leader in Priyanka. Under her leadership, POPxo has become a dominant and enduring media brand and has created a platform for the largest and most engaged community of women in India.”