PositiveShift, a widely acknowledged skill development company in India announced today the launch of WIISE Learning Network. The learning network platform built with a seed investment of $750K, includes – WIISE Online, WIISE TV, WIISE Connect, WIISE Start and WIISE Junior.
Unveiling the platform Vijay Ketan Mitra, CEO, Founder and Executive Coach at PositiveShift said “Whilst our 4 year work as Skill development company, we discovered that – Affordable access to good quality learning is the biggest gap in an emerging country like India. WIISE Learning network is a global community that helps anyone to learn anything to achieve personal and professional goals. We are creating an ecosystem where learners can achieve their goals. Our uniqueness lies in offering live classes complementing with technology and applying blended learning”.
Every faculty and students at WIISE platform have access to course information anytime, anywhere. To begin with WIISE will offer 250+ courses on demand self paced study courses including 7 live virtual classes.
As the economy’s demand for higher-skills rises it is imperative, that access to education becomes a technology driven phenomenon, “At the core of our business model, we have innate need of a learner, supported by technology, innovative pedagogy, academia and industry relevant systems”, Vijay, who leads a team of 7 highly rated professionals and academic experts from the learning and coaching sector adds.
Explaining how the learning network is designed to help learners around the world, Vivek Reddy, the Chief Business Officer said “WIISE’s objective is to bring top-rated interactive courses & certifications from across the world through respected Global Academic Institutes and Industry experts to learners of our country. Beyond conventional Online medium, we also plan to launch WIISE TV (Direct-to-home based classes) and WIISE Connect (local connect centres in Tier 2, 3 and 4 cities)”.
WIISE is already running an Entrepreneurship program for Trainers successfully, 19th batch is about to start in a week’s time. In addition, WIISE is launching 5 more Live Virtual courses from Premier Institutes this summer.
Talking about WIISE expansion plans Vijay said “We plan to launch about 5 more Live programs and 250+ Self paced programs from our current level of 100 Online. In WIISE TV – We plan to launch a Pilot of the WIISE TV by Sep2017 and then the full rollout.”
WIISE has set an online subscription target of 1million subscribers by 2020 and for WIISE TV a target of 30 lac subscribers by 2020.
Talking about the business model, Mr Chanchal Samadder, Investor in company said “Our business model is suited for India, Students will be able to sign up for a course through fee or subscription mode under 3 models. Model 1: Free and Freemium Self-paced courses; and Model 2: Pay per course (the course fee ranges from 5k to 1.5L, depending on the type of courses)”.
Highlighting one of its highly focused StartX program Vijay said StartX focuses on helping you kick start your Startup & Entrepreneurial journey. It will help you create a strong foundation by validating your idea and turning it into a business.
WIISE is brought by India’s most respectable Skill development company group – PositiveShift Group. The company has been awarded unique Innovation partnership with National Skill Development Corporation (NSDC) and Ministry of Skill Development and Entrepreneurship, Govt of India. WIISE is launched and managed by its subsidiary company PositiveShift Technologies Limited, which also has been setup in UK.
According to PositiveShift CEO, Vijay ketan “WIISE will continue to expand its number of partners both in the India and overseas, as well as develop its commercial model, which in the future could see students subscribe to take exams and pay for extra course material. Besides offering courses WIISE will also offer career assistance to its subscribers and users. We want tomorrows India to be learned and exceptionally skilled”.