prettysecrets

PrettySecrets (MTC Ecom Pvt Ltd.), Indian lingerie brand has opened doors to its first exclusive stores at Bandra (West) and Phoenix MarketCity Kurla today.

Spread over 1300 sq. ft. in Mumbai, PrettySecrets has stepped-up to provide an omni-channel experience to its customers. The offline stores offer a complete range of 1200+ products across categories like lingerie, nightwear, activewear and swimwear, all at reasonable price points. The current collection comprises of PrettySecrets’ signature range – Miracle Fit, Breathe, Tempt Me lingerie & Live N It and Sleep Beautiful nightwear – that not only provides great comfort and fit but is also uncompromising on style. The aesthetics of the new stores mirror the brands young, fun and aspirational vibe and offer a personalized shopping experience.

Furthermore, PrettySecrets has planned to spread its wings by franchising 30 EBOs across metro cities this year and an additional 300 by 2019. It will expand its retail footprint in 10 cities and account for approximately 20,000 sq. feet of retail space in 2017. The stores are expected to contribute 25% to the company’s revenues in the next 3 years.


On the occasion of the launch Mr. Karan Behal, Founder & CEO, PrettySecrets (MTC Ecom Pvt Ltd.) said, “PrettySecrets has delivered a perfect union of style and comfort which was previously hard to find in a traditional Indian lingerie market. Our unique brand imagery and product offering has built a strong resonance with the customers. Their encouraging response has led us to launch our first exclusive stores in Mumbai today and we are delighted to announce the expansion of the franchise all over India.

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PrettySecrets strives to dial-up the lingerie shopping experience and make the brand more accessible throughout the country. Our aim is to become the brand of choice and redefine the sector with a fresh approach. We are confident that the expansion will play a critical role in our overall growth story and make PrettySecrets the most sought after brand for all things lingerie.”

Presently, PrettySecrets.com serves more than 19,000 pincodes in India. The brand wants to optimize its omni-channel presence and offer the Indian consumers more than just a click-and-ship marketplace. Thus, it will soon release its Progressive Web App (PWA) in 2017 for an ultra-modern shopping experience.

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