Tinystep, a rapidly growing parenting social network has received funding from ecommerce giant, Flipkart. Tinystep is a promising startup that works in the sphere of pregnancy and parenting. With the funding, the startup aspires to advance their product, better the user experience and expand on their services.
Flipkart instilled its faith in Tinystep with a $2 million funding as they saw potential in Tinystep’s product and traction. The app’s features continue to gain favor within the user base and outside, attracting more and more parents by the day, both expecting and new. Tinystep’s rating is a commendable 4.8 on the playstore and this is what a pleased parent had to say, “Pregnancy brings huge life change; it’s a fascinating and fulfilling process. Fortunately, we are not alone in caring for our baby. Not only we have support of family and friends, we have this app help us to take care of pregnancy week by week and after that Baby Milestones”.
The founder, Suhail Abidi says “It has been a nail biting year. We’ve grown as a product, as a team and have learnt to now focus our energies on the new revenue model. Flipkart has been a great partner and supportive of us in all our endeavours, we’re excited about what’s ahead and we can’t wait for parents all over the world to fall in love with everything we have planned”.
Ram Papatla – VP Product at Flipkart and Tinystep Board Member said “Tinystep has a great team which has built strong community-focused features, including chat with trusted parents on the platform, one stop location to store and share all baby pictures etc, which are driving user adoption. We believe they are on their way to build a truly differentiated content-rich social network for parents. Baby Care is an important category for Flipkart and the investment in Tinystep will enable Flipkart to leverage Tinystep’s strong user community to build a network of influencers.”
The mother and baby care market is an astounding $50 billion industry and continues to grow at an expeditious rate. The need for a tech product in this space is undeniable, a vertical social network that caters to the rising demand for information, trusted sources and the best of products and services. Tinystep is set to truly make it’s mark in this domain, with the information and community part already taken care of, and services and products soon to be rolled out.