flipkart nanjunda

A month after one of its delivery boy’s murder in Bengaluru, Flipkart has launched “Project Nanjunda” that enables delivery boys to raise an alarm in case of an emergency.

During an emergency, a delivery boy or a field executive can trigger an SOS by pressing the “Nanjunda” button which sends SMS and email notifications, alerting the hub-in-charge and nearest field executives.

Flipkart field execs, also known as Wishmasters, form the backbone of e-commerce giant business, delivering products daily to millions of customers across India.

The project has been named after the deceased Wishmaster, Nanjunda Swamy, who was murdered by a customer when he delivered the package in Vijayanagar, Bengaluru.

“Flipkart Wishmasters form the backbone of our business, delivering wishes daily to millions of customers across India. Ensuring their safety is a primary priority for us. Over the days following the demise of Wishmaster, Nanjunda Swamy, our teams have worked relentlessly to deliver this feature in less than a month – in order to ensure our field staff is safe while on their delivery trips,” said Nitin Seth, Chief Operating Officer, Flipkart.

He further added, “We firmly believe in adopting a safety-first approach while delivering wishes, and with this SOS feature, our Wishmasters will be able to go the last mile in delivering high-quality field services to our customers with the utmost trust and safety.”

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