Marketing is the core of every brand. Every marketing campaign designed helps a brand to reach new heights. But, the industry that is more than Rs 50,000 crore in size, is still fragmented. It becomes difficult for a brand to choose the right marketing specialist/partner and then get the output right the first time. This process can be time-consuming, and at times brands still don’t get desired results.
To fill this gap, the husband-wife duo, Nehal and Vivek Modi, Co-Founders, YellowBulbs has created an online platform that is aimed to build business into brands. Launched as a marketing marketplace in May this year, YellowBulbs is a platform that works in eight broad marketing categories and help brands to connect with service providers.
YellowBulbs is an effort to aggregate these marketing specialist agencies and experts and create an online B2B marketplace that helps new age brands interact with marketing experts. They help startups and small and medium enterprises (SMEs) make their acquaintance with marketing ideas through specialists to pay whom banks don’t need to be robbed. In their mission to be the perfect market platform, they have successfully listed 400+ buyers against 2600+ sellers. Since getting operational from March 2015, they have achieved a Global Alexa Rank of 118,991 with Indian as 9069.
As a marketing professional for over 15 years—as an advertising executive, sales manager, brand manager and business leader — Vivek found that brands were only reaching out to the big, well-established agencies. When brands had an outstanding marketing campaign to launch, these big companies could promise one of two things: on-time delivery or creativity. The client, of course, demanded both and rightly so. For that agencies would ask for more time and premium pricing.
This inefficiency, Vivek felt, needed to be curtailed, if not eliminated. And for that it was important that businesses were able to reach out to other, smaller, agencies that were hungry for business, could provide a customized solution promptly and at a competitive price. The YellowBulbs platform was the answer.
So it was that in 2014 that Vivek and Nehal moved out of Kolkata to set up home and hearth in Delhi. They began their search for creative service providers and set about putting together specialists based on due diligence to establish strong credentials. In 2015 YellowBulbs got its first project, and the die was cast. As we speak, The passionate team of 11 members have ignited the Yellowbulbs in Delhi, Chennai, Mumbai and Kolkata.
Bridging the gap between the new age businesses and marketing specialists, the eight broad categories YellowBulbs operates in include:
Free registration: YellowBulbs allows service partners to register for free, upload ready to use packages, apply for the best-suited bids, complete the assignment, and receive payment. They also offer managed services solution at a nominal service fee and only charge the seller a nominal fee after the money is received.
Quick service: YellowBulbs has boundary service called Brand Box for brands looking for immediate services. On Brand Box, based on their needs and requirements, clients will find ready-to-use packages which cut the process time of briefing, shortlisting and negotiating.
Security, Visibility, and transparent platform: YellowBulbs offers a completely safe and open platform for financial transactions. Service providers are paid only when the client confirms that the project is complete.
Distance no constraint: The digital world shrinks boundaries; in this case creativity without boundaries. So, even if you are a service provider, or service seeker for that matter, located in Tier 2 or 3 cities, the YellowBulbs platform will get you what you want.
Marketplace is the current model. In the Events and Seminars vertical their aim is to set up platforms and organize seminars that bring together suppliers, brands, and consumers on the same platform and interact like never before.
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