Ketchupp, a meta search engine for online food ordering, has raised seed round of funding of Rs. 3 Cr ($0.5M) led by India Quotient and other angel investors. The startup plans to utilize this first round of investment in making a robust product through analytics, big data and enabling tech solutions.

Ketchupp is solving the user problem of “What Should I order today” by recommending the best dishes driven by its AI based algorithm. Founded by a team of food lovers from IIT, FMS, DCE & MICA. Ketchupp neither takes online orders nor is a delivery based company. Ketchupp in fact stands over the top of these online food ordering companies (Zomato, Swiggy, food Panda et all) by enabling the user to take a decision – “What should I order now & from where,” the startup claims.

Currently, Ketchupp caters to 9 cities (Delhi, Noida, Gurgaon, Hyderabad, Bangalore, Pune, Mumbai, Chennai & Kolkata) with more than 10,000 most recommended dishes. The startup is currently helping 250K user monthly taking informed food ordering decisions, saving them time, energy & reducing the perceived risk of trying something new.

Ketchupp has also released a National Foodie Calendar for 2017 paying a tribute to the role played by food in our daily lives. It’s a gastronomic delight of 365 days with one new dish dedicated to every day of the year. For e.g. Jan 17 is National Choco Lava Day, Jan 18 is National Butter Chicken Day & so on. Such a lipsmacking way to look forward to the next day. It’s not only the days, Ketchupp will also tell the user the best dishes that can be ordered online in line with the theme of the day. Hence, Ketchupp has called 2017 as the Year of the Foodie. Ketchupp has received a lot of traction since the launch of calendar 2 weeks ago & brands have been eager to buy out specific days specific to their category.

With technology being the heart of the company, the team is determined to make food ordering a child play for the user. With a well-travelled consumer of today vying for global cuisines & superfoods, Ketchupp seem to have hit the sweet spot decluttering the food space by focusing on the “best ” rather than being an aggregator.

Anand Lunia, Co-Founder and Partner, India Quotient said, “Meta search engines only work when underlying market is deep enough. We believe time for that has now come for food. Revenue model is a mix of media and lead generation. Hence the company will have high operational efficiency and will have business economics of a tech media company.”

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Suman Chaudhary
An engineer by education and writer by profession, Suman keeps tab on startup ecosystem of India and leads the research team of IndiaWeb2 for covering funding deals, merger & acquisition and market reports.

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