Indian online fashion retailer Jabong has kicked off the new year with a bang through its participation in Myntra’s end of reason sale. Jabong has announced that it witnessed an eight-fold jump in sales in the first day of the promotion. The sale also debuted with a six-fold increase in the daily run rate of new customers, while the app downloads increased by four times.

Jabong is offering up to 80% discount on leading national and international brands. Top selling brands on the first day include Nike, Dorothy Perkins, Adidas, Next, United Colors of Benetton, Puma among others.

Says Mr. Ananth Narayanan, CEO at Jabong, “Jabong’s participation in Myntra’s End of Reason Sale is proving to be a blockbuster hit. Our focus with the sale is to bring a highly curated assortment of the hottest international and local fashion brands at affordable prices. In the next two days, we are hoping to see a much higher jump in sales as compared to the anticipated fivefold increase.”

More than 300,000 styles from a wide collection of more than 2,500 national and international brands are available during this sale. Apart from several international brands such as Dorothy Perkins, Steve Madden, GAS, Aldo, Hummel, Mexx, Tom Tailor, Nike, Benetton, New Balance, ASICS and Mizuno, the End of Reason Sale is also featuring leading Indian brands like Biba, W and many more. Many brands and products are featured on sale for the first time ever. Private label brands from the stable of Jabong & Myntra such as Sangria and Roadster are a key part of this sale.

Acquired last year by Myntra, Jabong is a major fashion multi-brand e-store that offers a wide selection of over 350,000 products across footwear, apparel, jewellery and accessories categories. With more than 1500 international high-street brands, sports labels, Indian ethnic and designer labels and over 150,000 styles from over a thousand sellers, Jabong brings to its customers the latest trends from across the globe. Its “Be You” campaign highlights individuality, emphasizes the freedom to be a leader and promotes one’s own sense of style.

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