networking people

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Huge, traditional business networking occasions are a time bound institutions. They are actually for aspiring and successful professionals as long as that most networking advice focuses not on anything that you should or not attend, but on how to make the most of these events when you attend. In other words, they’re one of the best ways to grow your business.

Meanwhile the problem is you’re probably not getting the consistent results you’re looking for the growth of your business. However, how you define networking, your success will be directly tied to your ability to interact with people looking to achieve many of the same things that you possess.

Importantly the basic problem with traditional networking events is that they are mixing tea cups for professionals, who are there for different reasons not any one reason. Everyone there is focused on his or her own personal agenda, whether it’s signing a new client, creating awareness for their business, or connecting with someone in the hopes of developing a mutually beneficial relationship. All are playing different roles, which is why there are usually no clear achievements.

There are plenty of professionals, who are quick to attend yet another networking event, when in reality; they should be spending that time by focusing more on their existing relationships rather than the other way round.

I will give you a new definition of “networking” as such any activity that increases the value of your network or the value you contribute to it by the best way to do this is to avoid traditional networking events almost entirely that there are more efficient and effective ways to spend your time including three of my favourite strategies:

Hosting Your Own Events

Hosting own get-togethers gives you mostly complete control over the attendees, the setting, and the outcome, which can reveal new things. While it’s a great way to add value for existing clients and connections, and can also be an opportunity to meet and develop relationships with prospective clients as such developing more impromptu success over winning the hearts.

When it was thought of the professionals, who struggle to find the right balance of allocating their time between client services and business developments such that the program done properly can accomplish both by hosting a great client appreciation event as it indicates for better output.

Main goal while planning an event should be to choose activities of your existing clients, who will enjoy. If you and your best clients share similar passions, start there on. Do any of them play poker, or enjoy attending musicals or sporting events? Hmmm.

If you invite your clients or strategic partners, indicate that the invitation is for them and a guest (this is key) by asking them to bring someone who enjoys the activity of your event is cantered around. And please keep in mind that this event is not about making a sales pitch as that of a cricket pitch that will sound too good or too much of a thought that enables directing it to a bowling or a batting pitch. However, it’s about building upon existing and potentially new connections.

Double Dating

Double dating, in the professional networking theme, is like one of the events that I already discussed above, but on a smaller scale as such the next time you have four tickets to an event, invite a current client, connection or strategic partner in a primary factor by asking them to bring someone they think you should meet and you also do the same.

Think of all the successful ways that would take you towards understanding this criterion. In any worst-case scenario, you will deepen your existing relationships, and in best-case scenario, you and your client or strategic partner will have an opportunity to connect with an ideal prospective client whom you more likely wouldn’t have met otherwise on the whole, which might be noticed while experiencing double dating.

Reconnecting with Dormant Ties

Strategy here is designed for you to follow up with professionals in your network that you haven’t connected with on recent interactions. People who fall into this category are: former classmates, former co-workers, or any contacts from a previous career (to name a few) whilst it needs to brush up a bit of your intentions to keep abreast with what all happening.

You and your current contacts might run in the same circles and because of this, you probably know a good portion of the same people within just a go. However, your dormant ties will likely have unique connections and knowledge compared to your current network. Unlike complete strangers, dormant ties are easier to connect with in a meaningful way given your shared background is understood properly.

To begin with just send a quick email asking them how they are and mention something specific you once had in common as though you are aware of their capabilities. For those who respond nicely, invite them to have a quick 15-minute phone call to reveal your ideas by inviting them to know more and more so that they will feel better to get following you all through.

Using these strategies will allow you to deepen existing relationships while meeting new connections as such. Implementing any or all of them will be significantly more productive and of more fun than subjecting yourself to another inefficient and ineffective networking event that might go astray. Feel better, think better and approach better.

[Top Image – Shutterstock]

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