A recent Gartner survey has found out a rather shocking fact. According to it, the current drop-out rate of smartwatches comes out at a high 29 percent, and the abandonment rate among fitness trackers is even higher at 30 percent.
The survey by Gartner’s personal technologies study was taken online by a total of 9,592 respondents from the UK, the US and Australia between the period of June to August this year. The survey aimed to track the respondents true feelings/attitudes towards wearable tech, especially know about their buying behaviours when it comes to spending on fitness trackers, virtual reality glasses, and smartwatches.
According to the research firm’s survey results, the drop-out rate in smartwatches stood at 29 per cent, and 30 per cent for fitness trackers because people do not find these wearables useful after buying, or they get bored of them too soon or they break in a short interval of time.
The results showed that there is an urgent need for a more a compelling value proposition of these wearables in order to drive in greater adoption.
Angela McIntyre, research director at Gartner, termed the survey results as a “serious problem” for the industry as the abandonment rate turned out be quite high relative to the usage rate.
According to McIntyre, the wearable makers can offer users a more compelling value proposition by ensuring that the uses of the wearable devices are more distinct from what smartphones typically provide. They can engage people with gamification and incentives.
The survey showed that at 10 percent, smartwatch adoption is still in its early adopter stage, while fitness trackers have managed to reach early mainstream with 19 percent adoption rate. Further, only 8 percent of the 9,592 respondents surveyed had used VR glasses/head-mounted displays.
Gartner survey results showed that that people typically bought smartwatches and fitness trackers for their own use, with 34 percent of fitness trackers and 26 percent of smartwatches were bought to be given as gifts.
The survey found that with a 12 percent usage, the US is the leading smartwatch user, the UK comes second at 9 percent and Australia stands third at 7 percent. The US also stood first at fitness tracker usage with 23 percent usage, with the UK at 15 per cent and Australia at 19 per cent.
The survey respondents felt that the wearable devices are priced too high, in comparison to their usefulness. This ends up giving wearable device providers with not so popular brand name an opportunity to provide the users with wearables that are good quality but priced significantly lower than the top brands products.