Twigly, an online food brand that serves global cuisine to your doorstep, has expanded its services in Delhi. The Company, which already runs two kitchens in Gurgaon and delivers 250+ orders a day, now intends to expand its customer base and is targeting 500 orders per day in the next few months. The Company has already created a mark for itself in Gurgaon by being the next generation food brand, whose primary focus is to build a supply chain around freshness.
Founded in August 2015 by Sonal Minhas, Rohan Dayal & Naresh Kumar Kachhi, Twigly emphasises on-demand delivery of an eclectic spread of quality and fresh food. It works on an online food ordering model: Its assembly kitchens are best-in-class in terms of quality of people and standard of hygiene. For its users, The Company has created a unique algorithm whereby the app can predict what a user would like to eat/order. Twigly’s unique marketing and customer experience appeals to the modern customer and has led to repeats as high as 70% on a daily basis.
“We are excited to grow to food capital of India – Delhi, now. Our experience says that Delhi & NCR steals the deal when it comes to ordering food at the tap of your mobile. Our focus would be aimed at the quality of food and best in class ordering experience. Since we are not constrained by prime real estate, we are over-investing in quality, people and hygiene. Within a short span of operation, we have earned a customer base of 10,000 people which in itself is an achievement, and we see it growing month on month. We aspire to scale-up to US$30 million in sales in the next 3–4 years” said, Sonal Minhas, Co-founder of Twigly.
Apart from its retail operations in sandwiches, pastas and pizza, Twigly plans to start a new product line of dips and shakes which would be available online and through the modern retail format.
Twigly recently raised US$600,000 in seed funding from Tracxn Labs, Hyderabad Angels, Kunal Shah (Co-founder, FreeCharge), Aditya Verma (Co-founder, Makaan.com), Gaurav Bhalotia (Vice President of Engineering, Flipkart), Partners at McKinsey and other Angels.