Bangalore based start-up in the tech space- Entropik Technologies, has today launched ‘Chromo’ — a patent pending technology breakthrough invention. Chromo predicts user emotions based on their touch gestures on smartphone/digital wearables/IoT sensors.
Chromo.io is the startup’s first product that machine learns on mobile touch data and Smartphone Motion/ Gesture sensor data to predict Emotion Sense, Motion Sense, Semantics and Gestures as the user uses the app. These rich insights are fed to help businesses trigger relevant actions on recommendation and notifications. Further, they simulate this sequence of emotions and activity to predict the propensity of outcome that includes sales, customer engagement, sharing etc.
Chromo has wide application in the field of Digital Healthcare, Consumer Communication optimization, Media and Edutech. This is a unique non – intrusive method to let businesses know how their consumers feel about their product/service. Effectively they are deciphering the language of touch by machine learning on touch sensor data available through smartphones.
Conceptualized in Feb 2016 and founded by Ranjan Kumar, Entropik Technologies is driven by a young group of researches, techies, entrepreneurs, business professionals and thought leaders in the domain with wide professional and academic experience from some of the world’s most renowned establishments in the world including IITs and Oxford University.
Ranjan Kumar, Founder & Chief Executive Officer, Entropik adds, “Knowing your consumer has always been the core priority for any business. But the approach to build Artificial Intelligence that learns on personalized wearables, smartphones and IoT sensors has opened a new depth to know consumers. Smartphones have been the first technology since advent of human history that have outnumbered the human population and we are still scratching just the surface. IoT likewise has started peaking globally as a data.
“It’s a patent pending technology that’s highly future driven and unique to us. Never before has something like swipe touch had been employed to predict user likings and thus the likelihood of its outcome. Further, whether you are walking or running (Motion Sensing piece) merged with emotion technology creates a comprehensive understanding about user behavior that has not yet been leveraged as a technology anywhere. Our product is exclusively R&D driven which is fairly exceptional and rare in the Indian Ecosystem.” adds Ranjan
Chromo Overview Video –
The company has recently raised angel investment from Mr. Dileep Bhatt, Angel Investor, President, Downstream Ops, JSW Group and from Mr. Milind Chaudhary, Angel Investor and Director, Sea Global Logistics. Entropik Technologies has plenty of research and patent pending prototypes that are ready to make their way into the market. They are looking to raise another round of funding within another 4-6 months that will be employed to commercialise these patented technologies while also hiring experts to build a world class team for the company.
Data consumption and production is at an all-time high and around the world the numbers are multiplying year on year. The technology of machine learning and artificial intelligence has for the first time seen right distribution support of data collection to build impossible intelligence around human behavior, both at a physiological and emotion level.