InfiSecure, a bot protection technology startup has raised $600K in seed funding from IDG Ventures and Axilor Ventures.
InfiSecure was launched in March 2016 as a SaaS platform for real-time bot detection and fraud protection. InfiSecure sanitizes a website’s traffic and improves business metrics using a 24×7 active SaaS solution.
Abhilash Pandey, an IIM-Calcutta alumnus and Founder at InfiSecure said, “More than 50% of all web traffic is generated by bots. There are good bots helping in improving SEO and bad bots engaged in fraudulent activities.
Without a bot mitigation strategy, all online businesses are bound to suffer from a myriad of online frauds. The frauds are too many and have a huge impact on various industries in terms of sales and brand value. Moreover, it is not cost-effective and technology efficient proposition to build an in-house solution to tackle the bot menace.”
The company is already protecting several global online businesses from scraping, bot abuse, fake traffic fraud, content theft, form spam and other online frauds that are caused by bots. InfiSecure gives businesses insights about their bot traffic and eliminates bad, unwanted or suspicious behavior in real-time.
“Bad Bots are becoming a big threat to the web security landscape. Through our analysis after acquiring global customers, our insight is that as the bot number, nature and online activity grows and as bots become more sophisticated, the impact on businesses will be greater in the upcoming years than ever before”, said Ashish Kumar Singh, CTO at InfiSecure.
“Bot protection is an emerging space and we believe has a large global market potential. We are very impressed with InfiSecure team and are happy to partner with them in this journey”, said Venkatesh Peddi, Executive Director, IDG Ventures India.
With the funds raised, the company plans to invest more on research and global business development. There will be a strong focus on technology innovation to cover more aspects of website protection.
Mr Ganapathy Venugopal, Co-founder and CEO of Axilor, added – “The demand for cybersecurity solutions is on the rise among online businesses to protect them from growing bot traffic. The InfiSecure team is well placed to solve this problem.”