A one-year old Delhi-based startup has managed to become the largest Indian online booking platform for artists of all ilks. Whether you’re looking for singers, comedians, magicians or photographers, StarClinch.com promises to help you land the perfect talent for your needs.
Launched in March 2015, the online artist-booking website boosts of artists nationwide across 14 categories – namely singers, LIVE bands, instrumentalists, photographers, comedians, magicians, anchors, speakers, dancers, variety artists, models, makeup artists, celebrity appearances, and DJs.
Varun Agrawal, a former investment banker and Founder & CEO of StarClinch.com, started the startup when he recognised the demand for more diversity in the entertainment business, especially in the recent times and the spiralling growth of the industry. StarClinch is aiming to exploit these previously untapped opportunities in the industry in order to reach out to new audiences across the country. Agrawal’s graduation in Engineering (Comp. Sci.) and post-graduation in Business Administration from FORE School of Management helped him in his startup journey.
As of today, the organization has over 30 employees working across five departments – Product Development, Networking, Business, Content, and Digital Marketing. Together they have reached the benchmark of 9000+ artist registrations, and have engaged with over 1100 artists for B2C transactions.
StarClinch is currently facing close competition from Yahavi.com, Gigstart.com and Artistivity.com, who are also engaged in the same artist-registering (B2B) and artist-booking (B2C) business. The startup’s website with its user-friendly interface, which includes dedicated tabs for information on content, booking information, social-media links of the artists, has helped the startup have its own standing in the market. The website currently has three subscription plans for artists, which come with certain deliverables. In addition to this, the startup, which had managed to make bookings worth 2 cr just in a span of 11 months from the establishment of business, also boosts of having dedicated teams for B2B and B2C dealings.
Up and running successfully for the last one-and-a-half years without any sort of investor-funding, StarClinch has also been able to build a strong presence on the smartphone operating system Android. An iOS release is also in the pipeline.
Drawing in an impressive 30000 visitors per month, and generating a monthly revenue of 15–20 lacs, the startup has a market-estimate of $10 Bn as on 30 September 2016. And, StarClinch doesn’t want to stop here. The startup now aims to touch the 50,000 artist-registrations mark by the end of next year.
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