trringo

In March this year, we reported that Indian vehicle maker Mahindra & Mahindra was planning to launch a Tractor hiring/rental market in India, and the company had even invested Rs.10 crore of amount into it.

Many small-scale farmers are unable to buy their own Tractors or other expensive farming equipments and often have to rent them at high rates. Mahindra & Mahindra is hoping to make it easier for farmers in India to hire a tractor when it comes to harvest time with a smartphone app called Trringo, which it rolled out in September in the state of Karnataka.

The company is offering hourly rental of tractors for between 400 and 700 rupees.


The service will also be available via a call centre – important as much of rural India does not have internet access.

The service has been so far been rolled out in the state of Karnataka and will be available in others, including Gujarat, Madhya Pradesh and Maharashtra, soon.

Requested tractors and a driver will be sent to farmers via 20 hubs across Karnataka.

“One of the things that struck us was the toll it took on the self-esteem of the farmer,” said Rajesh Jejurikar, chief executive of the company’s farm-equipment division, told the New York Times. “It was, literally, like having to beg for it. He didn’t feel like it was his right.”

The company is considering offering other farm machinery for hire in a similar way.

Like this content? Sign up for our daily newsletter to get latest updates.



RELATED READING  Mahindra Picks 36.63% in Meru in 1st tranche of 55% Acquisition Deal worth Rs 201.5 Crore

Max Group’s Founder and Chairman, Analjit Singh, Buys 51% Shares in Celebrity Chef Ritu Dalmia’s Riga Foods

Previous article

MakeMyTrip Acquires ibibo India’s Travel Business For $720 Million

Next article

Comments

Comments

This site uses Akismet to reduce spam. Learn how your comment data is processed.

You may also like