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WATConsult, India’s digital and social media agency, which is now part of the Dentsu Aegis Network, has opened its own innovation lab, INNOWAT at their Mumbai office.

The lab is designed to use new-age technology, invent and craft innovative products to transform brand experiences and engagement. The entire lab is a place where ideas on paper can be developed into prototypes and then perfected.

The team has already experimented and developed many products. With the use of a motion capture camera from a gaming console they have programmed software that detects gestures to control a video display interface. Using Electroencephalography (EEG) technology developed a game that monitors the eye blink and finishes a virtual bottle of beer with the sensors.

Developed a race track to slot cars controlled by eye/mind focus with a lap counter to the track that would display on a monitor. Currently they are developing a robot that uses Artificial intelligence to talk to humans. Besides developing such projects, the team has also made use of gadgets such as Drones, Augmented Reality Marker software to display 3D models, Virtual Reality Goggles and even a 3D printer that can create models up to 6 inches tall.

WATConsult has partnered with BITS Pilani, Hyderabad for their upcoming college festival Atmos’16, one of the biggest National Techno-Management Festival in Andhra Pradesh and Telengana. WATConsult will be the exclusive partner to their technical division, Automation and Robotics Club and Programming & Computing lab. The inaugural project will be funded at the upcoming Tech Expo event, part of Atmos’16 festival.

Speaking on the same, Rajiv Dingra, Founder and CEO, WATConsult said, “We are elated to announce the launch of INNOWAT. With digital advertising growing at a massive rate, we look to build disruptive technological innovation based campaigns and transform the brand into a powerhouse of innovation and convergence. Our team is working on many projects and constantly inventing and showcasing the latest development.”

He further added, “Our association with BITS for Atmos’16 is a step ahead in this initiative. We are sure to get some crazy innovative ideas as well as talent which can help us and the industry grow.”

Birla Institute of Technology & Science (Bits Hyderabad) is an Indian institute of higher education which conducts the leading techno-management festival Atmos.

WATConsult, which is currently in its 10th year, is now a part of Dentsu Aegis Network and is headquartered in Mumbai with branch offices in Delhi and Bangalore. It has received more than 100 awards and recognitions in the field of digital marketing. These include the prestigious global DMA echo in San Diego, ‘The most progressive digital agency award’ at CMO ASIA Singapore, ‘The social media agency of the year 2014’ at Socialathon Delhi, ‘Boutique Media Agency of the year’ at Media Ace Awards, Mumbai and also the Campaign Agency of the year India (Bronze) at the Campaign Asia Awards.

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Suman Chaudhary
An engineer by education and writer by profession, Suman keeps tab on startup ecosystem of India and leads the research team of IndiaWeb2 for covering funding deals, merger & acquisition and market reports.

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