5 months old pre-owned luxury fashion and accessories startup Secret dresser has all set to expand its footprints in overseas market. The niche e-tailer has already started meeting the demand of overseas customers in Middle East and Dubai for high end pre owned brand tags including Emporio Armani, Jimmi Choo, Burberry, Mont Blac, Tissot Rohit Bal, Sabysachi, Manav Gangwani and many more. The next in the pipeline for secret dresser is to open up US, Canada, UK in a big way. Secret dresser is a brain child of 26 years Delhi based serial women entrepreneur Dimple Mirchandani.
“Pre-owned is the buzz word and when it comes to high end luxurious brands, there are no exceptions” said Dimple. “The market seems very positive with the increasing demands of luxury products especially with affordability tag. The investors are also queued up to invest in similar ventures as they are also feeling heat”, she disclosed.
In India there is a huge demand of pre owned luxury brands including LV, Prada, Gucci, Armani, Tommy and many high end designers wears. “On an average I am getting many inquires per day and surprisingly most of them are from working women of NCR, Bangalore and Hyderabad. Besides, tinsel town like Ludhiana, Ambala, Indore, Ahmadabad are also generating sizeable business for us” Dimple disclosed.
Commenting on the catalogue at Secret Dresser, Dimple said, “Today, we are having different products in our catalogue and an equal number of product I kept in my buffer to maintain the brand exclusivity.” “Sourcing might be a very big challenge here, but my own personal elite network is so strong that at Secret Dresser we are just changing hands not the products.
The products are genuine and certified by the brand agencies to check their authenticity and ensure one gets the original brands not a fake, she told. Declining the investment and turnover, Dimple said, the market is quite hot and she is sensing this category will quickly grow. “Funding is not an issue here in this space as many proposal are floating around with everyone, however, it is too early to go for money, concluded dimple.
The portal is a one-stop shop for all fashion fanatics – it incorporates everything from high-end brands to basic dresses, leather jackets, and biker boots. The makers will soon be launching an application which will be easily available on the app store. The portal will also work for a noble cause as a share of its profits will be given as charity.
Image – SECRET DRESSER Founder Dimple Mirchandani