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Giving birth to a venture is such an exciting task! You need to work tirelessly to see that business prosper. All those success stories are little fairy tales if you don’t feed your enterprise well enough to create its recognition.

As they say, marketing is a tool which conveys to the world that you can grow, you too have the potential, and you too can influence the market domain.

Now that your venture is off the shore, and is sailing in the violent sea of competition, what’s sure to navigate you through is the buzzword Marketing! Oh yes, the very foundation of your startup on which you are to lay your goodwill factor and your tenure factor of course.


Now let us scroll you through how marketing has earned for itself a title of cult hero in a startup.

It’s the marketing of course, which the founder of the product use, to slay the competition, to keep the product alive, so that customers eat, sleep and breathe the product since nobody is concerned enough of your entry unless you are not competent enough to create one! Marketing in today’s era has broken that stereotype of creating an entity and simply enforcing on the people. Just put bricking it and tricking it “aren’t in use anymore where a customer is a king of the market. It’s he, who is on the driver seat and is running the economy as a whole.

Marketing here does not only comprise of advertising but a thorough and revised strategic planning which starts right from the session of brainstorming business ideas and does not end even after the successful sale of the product so advertised. It’s the very hero that decide how well your business is doing the near future. Do your thoroughs, do your planning and there you are – a successful marketer! And to break the myth that marketing is a wealthy weapon that only “big players in the industry use, then can you be any more wrong? It’s often termed as a savior for all those startups stuck in an ordeal as its marketing which builds your worth, builds up your goodwill and what not!

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With the onset of a digital era, several dimensions are evolving to convey our quality over larger masses. We have social media marketing, website platforms to launch our products to earn that limelight. But what the crucial thing is that how to distinct ourselves up from the existing crowd and formulate a strategic marketing which besides earning us the fame does not burn a hole in our pockets.

Let us help you out:

1. Creating a clout list of all the marketers that are to spread your word should be your first task since all depends on your preferences how successful your product is conveyed.
2. Connect through social media, have an online existence, a well-structured and coordinated framework from the introduction to feedbacks.
3. Write a winning press release to tell around journalists, bloggers how interesting is your business going to get. However, do not express yourselves in superlatives to avoid sound spammy. Keep your follow-ups and press releases short.
4. Last but not the least is PROVE that you actually can!

However, Marketing is dynamic and changes as you walk through the classifications of the industries across different sectors and is not concerned with overflooding of the information of your business. Do not dotcom your prospectives, neither scare them off with your too much information since a daily dose is better than a lump sum. As a marketer, your job is to create that spark of interest in your brand and keep it ablaze with your efforts of marketing and fan it with your happy customers.

This article has been contributed by Pulkit Jain, founder of LegalRaasta.com & TaxRaahi – an online portal for Company Registration, fssai license, income tax return & tds return.

Image Source: ShutterStock

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