What does optimization of speed mean, at all? Optimization of speed for online business is nothing but the pace in which your site gets loaded. After launching your website and building the digital marketing campaign, the most frequent thing the owners tend to is update their website’s theme and design on a constant basis. Did you ever wonder, why? It is because they love to experience the maximum functionality of the site and also make the site responsive at absolute levels. An important thing included in the responsiveness of the website is the speed optimization. But, is it imperative and if yes, at what level?

Let me put it like this, even if you have an appealing and visually acute design or a high search engine rank; if your website is taking forever to load; the visitors will quit in the middle due to the lack of patience and also interest. I know that sounds like a tough way to make money online but at the end, the credibility of your blog solely depends on your visitors. So, a website should never be slow loading if you’re planning to draw traffic. Page speed is often used as a measuring parameter of your content loading speed. Therefore, if you want your website to be workable at the core level, page speed is one of the most critical aspects that you should focus on. It will not only benefit you to draw traffic but also helps you in rank attainment and thus makes you profitable, even.

Why should you improve your website’s speed?

  1. For better site ranking:By improving the page speed, you can increase your ranking on search engine result pages (SERPs). Wondering how? Google uses a unique and rational algorithm to rank the websites in which the site’s speed is one of the contributing factors. Therefore, when you have a slow loading page, search engines will only crawl few pages within the budget. Therefore, only these few pages matter in the indexing of your site which is why your rank might drop or doesn’t reach the level you expect it to reach.
  2. To reduce the bounce rate:What is this bounce rate? A bounce rate is the actual percentage of the users who click on the ‘back button’ or who usually close the tab just after visiting the home page of the website or any particularly directed page. Bounce rate can be easily maintained by using fast loading themes. Themes that load fast are the only way to overcome high bounce rate. When a site loads slow, the visitor becomes uninterested of the content and usually prefers to go back or close the website altogether. This is because humans hate to wait and quickly arrive at a conclusion that they’re wasting time when they’re waiting for something to be done. They will prefer alternative sites which provided fast loading of pages. Google usually tracks all the site traffic, and if the traffic is leaving the site within the first 5 seconds, you will not be listed in the first pages of SERPs no matter how much you try.
  3. Increase traffic conversations:A page which loads with maximum acceleration increases your traffic communication rate. If your site is slow, you may lose not only the generic traffic but also the potential visitors who keep visiting your site regularly. Therefore, it were your responsibility to keep the visitors interested and delighted not only with the content but also with the navigation properties to achieve towering traffic conversation rate. Also, when you make the clients happy; they will tend to talk about your site, and you will have mouth-mouth advertising being done which is tough to implement, these days.
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Now that you’ve known why it is essential to optimize your website’s speed make sure that your site is being loaded in less than 5 seconds. According to the data collected from Google Webmaster Tools, if your site speed is

  • Around 5 seconds, you’re faster than 25% of the internet.
  • Around 2.9 seconds, you’re faster than 50% of the web.
  • Around 1.7 seconds, you’re faster than 75% of the web.
  • Around 0.8 seconds, you’re faster than 94% of the web.

Therefore, use techniques like minimizing the HTTP requests, using CSS sprites, combining CSS data into an external file or using server side caching and make sure that your site speed is adequate.


The above article is contributed by Yash Mehta. He is CEO and Founder of E-sthan Pvt. Ltd, an IoT-based company which solves connected business problems. You can know more about him from his personal blog Yash Mehta.

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