With India’s biggest online marketplaces going head to head with their flagship sales events, CashKaro.com – Indian Cashback & Coupons site is expecting to drive Rs 500 crores worth of GMV this festive season (Oct-Dec). This said GMV is a combined estimate of CashKaro (Rs 300 crores) and UK based Cashback site Pouring Pounds (Rs 200 crores). With an expected growth of 300% in revenues, Ratan Tata & Kalaari Capital backed CashKaro is expected to credit over Rs 15 crores of Cashback during these three months alone!
The discount sales in the online marketplaces will get people spending on household, electronics and other products, creating huge business opportunities for both online and offline retailers. Ensuing to grab a larger share, retailers are also offering increased affiliate commissions on categories like fashion, beauty and consumables as affiliate sites like CashKaro form about 20% of their business. For a price sensitive nation like India, Cashbacks have become an indispensable tool for retailers to lure & retain customers.
Adding to the festivity CashKaro will offer Highest Cashback rates, Exclusive deals/offers from 1000+ retailers including Amazon.in, Flipkart, Snapdeal, Paytm, Jabong, Shopclues, Myntra etc. CashKaro Cashback will be paid on top of all the crazy sale deals coming up this festive season. This Cashback can be paid to users’ bank accounts as REAL CASH or can be redeemed as Gift Vouchers.
On the projections Swati & Rohan Bhargava – Founders, CashKaro.com said, “The last quarter (Oct-Dec) usually generates a major chunk of sales for retailers due to the festive season. We are expecting a 300% increase in GMV from Oct-Dec, driven by sales on unicorns like Amazon.in, Flipkart, Snapdeal, Shopclues and Paytm. We will see fashion, consumables, health & beauty emerge as top selling categories in addition to mobiles & electronics. We are also expecting a 50% increase in traffic from Tier 2-4 cities as the sales & increased cashback offers will encourage people to come online and shop more. Unlike last year, we will see equal promotion on both Desktop & App platforms as retailers have realized that both mediums have their own merits and cannot be ignored.”
To capture a wider mindshare during flagship events of rivals, retailers like Amazon.in, Shopclues and more are being aggressive in booking premium inventories on CashKaro.com during that period.