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Bright Lifecare Pvt Ltd, which operates online fitness and nutrition portal HealthKart.com today announced that it has raised Rs 80 Crore of fresh capital. The investment is led by Sequoia India and existing investors, including Omidyar Network and Kae Capital, have also participated in the round.

HealthKart plans to use the funds to build upon its leadership in the fitness and nutrition space – with investments in its assistance and content capabilities, portfolio expansion into additional nutrition segments and expansion into the offline space.

HealthKart was founded by Sameer Maheshwari and Prashant Tandon in 2011 as an online portal to buy health products. Since then, the company has focused on the fast growing fitness and nutrition space, becoming its clear online leader. The portal offers curated nutrition products along with detailed reviews and expert assistance by nutritionists on exercising and dieting regimes.

Sameer Maheshwari, Founder and CEO, said “Fitness is a very engaged and assistance oriented category and customers trust us across their fitness lifecycle – from seeking advice from expert trainers/nutritionists, connecting with other fitness enthusiasts, specialist curation of products, customer reviews and buying authentic nutrition products. We are super excited by strong support from the investors, and look forward to continue building upon our leadership in the space”

“Healthkart has executed extremely well and carved out a valuable area in the online nutrition products and services market. We continue to believe they are on a unique path that will generate significant value,” said Shailesh Lakhani, managing director, Sequoia Capital India Advisors.

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Image – Prashant Tandon (left) and Sameer Maheshwari

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