caratlane cofounder

CaratLane, today, in a one-it’s-kind acknowledgement of entrepreneurial spirit recognised two of its senior-most employees as Co-Founders. Avnish Anand, Sr. VP – Product & Category and Gurukeerthi G, Sr. VP – Technology & Fulfilment, will now be Co-Founders of India’s leading omni-channel jeweller, along with with Mithun Sacheti, Founder & CEO of the company.

“Avnish and Guru have stood by the vision of CaratLane, and helped it materialise with their strong commitment and exceptional talent. It gives me immense pleasure to have them join me to lead our future endeavours.” said Mr. Mithun Sacheti, Founder & CEO, CaratLane.


Avinash Anand

Avnish who earned his master’s degree from IIM Lucknow, is the 1st employee of CaratLane and he has, since the very beginning, firmly believed in all things that CaratLane stood for. His infectious passion was instrumental in shaping the key business strategies of CaratLane. He has ably led the company to establish the Online Sales Team and continues to drive his efforts to make some amazing changes on the website and customer engagement. Today, as he shares an enviable relationship with the organisation, having him as a Co-Founder seems the only logical way forward.

Guru comes from IIM Bangalore and has been with CaratLane for the last five years. He has shaped and strengthened the backbone of CaratLane – the technology support, while also being instrumental in supporting the Fulfillment function. CaratLane, today, has rightly achieved recognition as being one of the best e-commerce sites with a seamless consumer experience only because of the strong technology platform that Guru has helped build. He has not only built the tech team from scratch but also ensured brand CaratLane has a distinct identity carved out of the tech sophistication offered. Having Guru as a Co-Founder will only help CaratLane further strengthen its leadership in this area and is a well-deserved recognition of his contribution to CaratLane.

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“With Avnish & Guru as Co-Founders, I am confident CaratLane’s vision to revolutionise jewellery wearing and jewellery buying in India is only inching closer to reality.” Sacheti, further added.

Founded in 2008, by Mithun Sacheti and Srinivasa Gopalan, CaratLane, is India’s 1st true omni-channel jewellery brand incepted with a courageous objective – to make beautiful jewellery accessible, affordable and forever wearable.

Recently Titan Company, a Tata Group organisation announced the purchase of 62% stake in CaratLane acquiring 1.91 crore shares (1,91,42,545 shares), valued at Rs 357.24 crore.

Along with the website which is India’s largest online jewellery destination, CaratLane has over 13 brand stores across the country. The stores bring the seamless jewellery buying experience with a no barrier access to all jewellery, along with the Perfect Look Mirrors for virtual try-ons. CaratLane also pioneered a unique Try@Home feature for jewellery buyers in the country, where customers can book an appointment, get their desired jewellery delivered at their doorsteps, and try them at their comfort with no-obligations to buy.

Further, in 2015, CaratLane launched its first-ever revolutionary virtual try-on app – the Perfect Look App – which enables jewellery buyers to try multiple pieces without, literally, having to putting them on. CaratLane integrates the StreamLane™ system to eliminates inefficiencies from the supply chain. It keeps the overheads low and enables CaratLane in efficient delivery, along with bringing forth savings of up to 30% to customers, over retail costs, without compromising on quality.


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