After creating a tremendous impact on the roads of southern Indian cities and parts of North India, Revv, the Delhi-NCR based self-drive car rental company has launched its operations in Chandigarh with a fleet of 25 cars across models (hatchback, sedan, SUVs). Following a unique hub-and-spoke operating model, the car rental company ensures delivery and pick up for every single booking right from the customer’s doorstep. The Chandigarh launch is a part of Revv’s geographical expansion in the North Indian market.
Running successfully with a fleet of around 350 cars since July 2015, Revv has introduced first-of-its-kind innovations through its platform in the form of “pure-play doorstep delivery of cars”, unlimited kilometre pricing even for hourly rentals & Driver Behaviour Monitoring (DBM). To make this viable, they equip their delivery executives with a foldable electric scooter that fits in the boot of every car, and becomes a cost-effective, quick and environment-friendly way of getting back to the parking hubs.
Commenting on the Chandigarh launch, Anupam Agarwal, Co-Founder & CEO of Revv said, “After witnessing high repeat-usage and positive customer feedback on the innovations from our existing operational cities, we ventured into Chandigarh because we can foresee an enormous potential in the car rental segment of the city. Our low cost and highly convenient service model endeavours to shift the consumer behaviour towards adopting self-drive rentals for mainstream usage and eventually establish it as a highly affordable product catering to mass-market usage.”
Through its aggressive expansion, Revv aims to popularize the notion of self-drive car rentals in India, and to make the market take-off through a product that mimics the privacy and convenience of one’s own car, while being the most affordable across all mobility options.
Revv was set up in May 2015 by Anupam Agarwal and Karan Jain, two ex-Associate Partners from McKinsey. It is funded by Ananth Narayanan, the newly hired CEO of Myntra, the CEO of DEN Online, more than 10 Directors and Partners from McKinsey (including the heads of logistics and automotive practices), senior executive from an investment fund, and a German soccer professional.
Revv’s portfolio comprises primarily of SUVs and and ultra-luxury cars. It aspires to be the largest self-drive car rental company in India, with a presence in 6-8 major cities within 1 year and a fleet of 30,000+ cars in 4-5 years.