Taking its pioneering Online to Offline program steps ahead, Paytm, the mobile commerce and payment platform has announced to offer same day delivery on products in 20 cities. The company has begun with the deliveries with locally based commerce and will further add more categories to it. Currently, the same day delivery is available on large appliances, mobiles and is already active on the platform. Over INR 20 crore worth of orders in a month are shipped the same day to the customers.
Sellers themselves provide the delivery and installation service while Paytm enables them by training on how to manage online customer expectations and experience.
Paytm has over 1.2 lakh sellers on their platform out of which over 3000 are sellers who specialize in shipping large appliances locally. The company is aiming to add 10,000 more sellers in 50 top cities to spread the reach of O2O commerce further.
Sudhanshu Gupta, Vice President – Paytm, said, “Paytm is the pioneer of O2O and with same day delivery and installation managed by sellers being added to the arsenal we are able to cover a critical category of large appliances which cannot be shipped by traditional warehousing models.”
Paytm enables consumers to check whether products are available to from nearby sellers who can ship and service the orders. The consumers have to pay a nominal amount to avail the same day shipping and installation services.
Apaert from this, the company has tied up with Suzuki Motorcycle and will now host a virtual Suzuki Motorcycle showroom on its marketplace through which customers can book the two-wheeler maker’s bike and scooter models.
As part of the partnership between Paytm and Suzuki Motorcycle India, over 400 Suzuki dealers across the country have been on-boarded.
Once users have booked the bike of their choice, Paytm will then direct the users to the closest dealership for registration and collection. Paytm will also enable vehicle financing to provide higher degree of assistance to consumers while buying a Suzuki product.
With the alliance, Paytm expects to see more than 10,000 units sold on the platform within this calendar year.
With current user base of more than 125 million, Paytm is on mission to bring half a billion Indians to main stream of economy using mobile payments, commerce and soon to be launched payment banking services. Consumer brand of India’s leading mobile Internet Company One97 Communications, Paytm is headquartered in New Delhi NCR. The company’s investors include Ant Financials (AliPay), Alibaba Group and SAIF Partners.