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Online health and wellness startup CureJoy has raised $4.4 million in Series A round led by existing investor Accel Partners India. Several other unnamed investors also participated in the round. Last year in September, Curejoy had raised $1.15 million in funding from Accel Partners.

The startup will use the funds to grow the healthcare verticals it focuses on—fitness, beauty and nutrition; strengthen the team and build a strong tech infrastructure with an emphasis on video content.

San Francisco- and Bangalore-based CureJoy, an online community that connects users with alternative medicine experts, provides curated content on natural health and wellness, mostly in the preventive healthcare segment. With the newly raised capital, it plans to grow the existing verticals and create small business units across six-seven sub-verticals including yoga, pregnancy, recipe and more and explore more advertisement-based revenue streams around video content.

CureJoy primarily targets the US market with natural health content with a focus on preventive healthcare.

The startup doesn’t charge users currently, but plans to launch personalised preventive healthcare services on a freemium model towards the end of this year or early next year. Also, it plans to launch Spanish language content to target Spanish-speaking population in Europe and the Americas.

It plans to partner with experts like Deepak Chopra, offering each expert a dedicated channel on the platform. Initially,  CureJoy was started as a Q&A portal where people could ask questions on health issues then it began providing curated content from experts.

The portal currently has over 5,000 experts from various streams of natural health science, including yoga, ayureveda, naturopathy and traditional Chinese medicine, including acupuncture and acupressure. The firm aims to take the number to 50,000 by 2017.

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The startup claims that it has about 14 million monthly visits, growing 100% quarter-on-quarter and expects the website traffic to touch 25 million by this year end.

CureJoy competes with portals like Everyday Health Inc, WebMD, an online portal offering medical news and information and lifestyle media brand Mind Body Green.

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