For people observing the Indian Startup ecosystem for quite some time, have a closer look. A closer observation at the industry would reveal that the Indian Startup scene is mostly about software driven businesses rather than hardware driven.
Still digesting the fact? Well, look around. Ola, Flipkart, Airbnb and Uber etc., are all Internet or software based firms. In order to decode the code of what makes a hardware startup click with the Indian users, Economics Times conducted an extensive research and interviewed a few successful product entrepreneurs.
According to the interviews conducted, one of the primary things that had set the ball rolling for them was turning to a familiar environment. Tarun Mehta and Swapnil Jain, founders, electric scooter maker Ather Energy, decided to visit the Indian Institute of Technology, Madras, their alma matter for the support; while Achira Labs’ Dhananjay Dendukuri decided to turn to his employer for motivation.
The interviews inferred an interesting 8 points strategy for hardware startup success:
[Top Image – Shutterstock]
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