Health and fitness app HealthifyMe which is owned by Caeruz Ventures Pvt Ltd., has raised $6 million (Rs 40 crore) in its series A round of funding led by IDG Ventures India, Inventus Capital and Blume Ventures. The raised funding will be used to further develop its digital coaching platform and to accelerate growth in India. With these funds the company plans to impact 5 million users and tie up with over 500 corporate and healthcabire partners.
The company had received a pre-series A funding in two rounds from mobile phone maker Micromax and a group of angel investors in 2015.
HealthifyMe was founded by Tushar Vashist and Sachin Shenoy, the app allows consumers to keep track of diet, plan workouts and ask health related questions to nutritionists and dieticians on the platform. The startup works in partnership with health institutes such as Medanta, Apollo and Manipal. Its app is available for Android and iOS users and enables users to keep a track of their calories, set personal fitness goals and measure progress.
The firm boasts of the world’s largest database of Indian foods and syncs with all leading wearables including Fitbit, YuFit, MiBand amongst others besides its own fitness band RIST™. As part of its subscription services, HealthifyMe connects users with elite nutritionists and trainers who review their progress, provide diet/fitness plans and work with the users to help them achieve their weight, fitness goals.
The startup also has a gamified, social platform that is being used by progressive Corporates to engage and reward employees for healthy behaviour. Unlike others in the space that are focused only on steps, HealthifyMe engages employees wholistically around healthy eating, running, weight, hydration etc as well. Given its mobile-first approach, the platform is cost efficient and massively scalable and has been used by PMC Sierra, Indegene, Unilever amongst others.
A couple of days back, Delhi-based fitness startup ClassVerse, a marketplace providing users access to fitness studios and classes, has shut down after operating for nearly 10 months of its operations & launch.