GirnarSoft, the parent company of India’s auto portals CarDekho.com, Gaadi.com and Zigwheels.com, has made a strategic investment in car testing and benchmarking firm Advanced Structures India (ASI). Girnarsoft will leverage ASI’s expertise in testing and measurement to significantly improve car search experience on its portfolio of auto sites that will objectively showcase metrics and scores.
Founded in 2014 by Vaibhav Kumar and Rahul Ramola, ASI is an automotive engineering, testing and R&D solutions firm. It conducts scientific tests on cars to remove the judgement and subjectivity associated with parameters such as fuel efficiency, noise, vibration, comfort, acceleration and braking. Till now ASI has worked with large OEMs to help them create lightweight yet durable and efficient structures, among other automotive products.
Speaking on the announcement, Amit Jain, co-founder and CEO, GirnarSoft, said, “Providing the best car search experience to users which requires objective and authoritative assessment of cars and bikes. For instance, today there are just Automotive Research Association of India (ARAI) tested numbers on mileage, and everyone quotes mileage numbers based on standard track conditions. ASI has better tools to test the car on actual Indian roads for mileage and all other key parameters important for customers. CarDekho will strive to become the most trusted source for auto buyers to get scientifically backed information and car and bike ratings. This deal will add a new layer of capability to CarDekho’s existing tools for car reviews.”
Vaibhav Kumar, co-founder, ASI, added, “ASI was established with an aim to provide unbiased and scientific testing of cars to provide the most accurate results. Joining GirnarSoft will allow us to integrate our existing technical framework into its robust technological infrastructure and develop a repository of credible reviews for users.”
Over the past few months, CarDekho.com has launched a slew of solutions to ease car search. A notable feature is Feel the Car which gives all details that one needs about a vehicle. These include 3D visualizer of exteriors and interiors of the car, configurator for customization of a car and car comparisons. It also gives access to reviews, videos, news and articles.
ASI is GirnarSoft’s sixth deal in the last two years. Earlier it acquired Help on Wheels, Drishya360, Zigwheels, Gaadi.com and BuyingIQ. The company has also incubated and invested in CollegeDekho.com.