rohit anita
rohit, anita

Rohit Reddy and Anita Hassanandani

Television actor Anita Hassanandani will soon launch an online portal called in partnership with High Spirit Commercial Ventures (HSCV) in Mumbai. HSCV is a bag manufacturer and exporter which retails its label, Priority Bags, through offline retail chains. Through this portal, Anita would be designing and launching her own line of signature bags for women.

Apart from this, the new online venture will also carry signature lines from other television celebrities including working professionals ranging from Ekta Kapoor and trekking and adventure gear from Rannvijay of MTV Roadies.

Anita’s husband Rohit Reddy has picked up a large stake in this upcoming online startup. Jointly owned by Hassanandani and Tushar Jain of HSCV,, would retail all kinds of bags online and would have its in-house designing, manufacturing, and warehousing capabilities across India and China. The venture was created with a seed capital of about $600K with contract manufacturing from HSCV’s current setup.

“The company already has established presence across 43 locations in the country with its own depots. This would facilitate quick delivery and easy returns for the customers,” said Rohit Reddy, the chief executive officer of

The online brand will also sign up with larger marketplaces for further customer acquisition.

Just yesterday, singer Shaan has also launched an online startup called Happydemic. Operated by Happy Gaana Entertainment Pvt Ltd, the site brings performance artists and consumers under one roof.

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