Muses Marketing Private Limited has signed a definitive document to acquire cum merge with AdOnStream Services LLP, an online branding agency founded by three IIT-R Alumni (Anand Kumar, Vyom Garg and Divij Goyal). The merger will enable Muses to offer a complete marketing, branding and consulting solution package to brands and startups focusing majorly on providing growth hacking solutions to them.
Muses Marketing has been providing branding services via BTL (below the line) activities since late 2013. The agreement combines the strength of both the companies by leveraging Muses’s expertise with BTL activations service and AdOnStream’s expertise with online branding solutions.
Snapfitness, Bluestone, Doormint, Peppertap, Revv, AskMeGrocery are some of the clients of the Muses Marketing.
On the other hand, AdOnStream has been providing online branding (SMM, SEM, Adwords etc) and told that they have focused mainly on selecting the Target Audience to be reached to brand a company/product. “Creating need of a product/service is important for any new business. We need to find the right individual to reach, they might or might not be direct customers but it should result in getting one” Vyom Garg (Co-founder, AdOnStream) said.
Together the merged entity is planning to focus on leveraging technology to help startup in creating and implementing marketing strategies in the most efficient manner. Both the startups have been bootstrapped till now and has been able to build expertise in creating growth hacking strategies for Startups and SMEs.
Ronak Singh Ahuja, Muses Marketing’s Founder said, “We are in talks with various investors for funding, which will be used for geographical expansion to Bangalore and Mumbai and launch of a new product. The product will act as a B2B portal and bridge for connecting marketing agencies and marketing departments of a brand in a way never seen before.” The merged entity is estimated to be valued at $2 million. We are already in touch with a few VC firms and this merger is the first step in closing the round of anything close to $1 million with in few months.